THE WAY IT IS ACTUALLY PRACTICED IN TODAY'S SUCCESSFUL ORGANIZATIONS

Tag: promotion

Chapter 13 - Advertising; Sales Promotion; and Public Relations by marketingmanagement4eDec 11, 20132:52 pmJuly 8, 2015

Email Marketers Assess “Black Friday” Impact

Now that a little bit of the dust has settled from Black Friday and Cyber Monday, its appropriate to step back and ask, “How did everyone do?” Did consumers find value in the avalanche of […]

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Chapter 1 – Marketing in Today’s Business Milieu
Chapter 3 – Manage Marketing Information
Chapter 4 – Understand Business-to-Consumer Markets
Chapter 5 – Understand Business-to-Business Markets
Chapter 7 – Product Strategy and New Product Development
Chapter 8 – Build the Brand
Chapter 9 – Service as the Core Offering
Chapter 10 – Manage Pricing Decisions
Chapter 11 – Manage Marketing Channels and Points of Customer Interface
Chapter 12 – Promotional Strategy and New Media
Chapter 14 – Personal Selling and Direct Marketing
Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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