After years marketing to those trusty Millennials, companies now have to change their entire approach to advertising for Zoomers. Some firms are turning to what has been deemed the “anti-advertisement.” Most recently, Frito-Lay brand Doritos launched a new campaign titled “Another Level.” The campaign launched with a 60 second anti-ad on YouTube – an ad that never once showed the Doritos logo or said the Doritos name.
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Tag: promotion strategy
Starbucks Revamps Promotional Strategy to Create Longer-lasting Customer Relationships
As the financial quarter came to close, Starbucks came to face a set of new challenges in regard to promotions. After stock falling as much as 2.8% as a result of shares sold, according to […]