Tag: native advertising

Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides a look both at the Benefits and Challenges of Native Advertising

An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]