Amazon has increased its spending on the development of original content and the acquisition of exclusive content for Amazon Prime. Increased advertising as well has led to significant growth in memberships to the service which boasts a user base that spends on average more than double the amount than non-Prime users spend annually within Amazon. Customers of the service are potentially stickier to the brand as well as they expand the range of services they use that are provided by the organization.
Tag: Marketing Management
Removing the “Veto Vote”: Considerations for Marketing to Groups
For marketers in the hospitality industry the “veto vote” can serve as a significant challenge as groups of consumers make decisions based on their fit with the needs of every group member.
Marketing where HBO’s Game of Thrones is Filmed: Tourism Ireland gets 8.6 Million Pounds Worth of Publicity for the Price of 200,000 Pounds
For both Tourism Ireland and HBO, collaboration on a Game of Thrones themed campaign represented a clear win-win scenario for both organizations.
The Challenges and Opportunities of Marketing to a Constantly Connected Society
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” In today’s technology driven environment where people often have access to multiple Internet connected devices, […]
Apple’s New iPhone Release, and the Combination of Apple Pay and Passbook Software for Marketers Bring the Value of a Digital Wallet into Sharper Focus
(Image of the Apple Passbook with some examples of the types of items that can be stored within it, including credit and debit card data) It can be increasingly difficult for organizations to compete for […]
Sega’s Move to Mobile Game Development and the Evolving Array of Business Models Available for Monetizing Video Games
The video game industry used to be relatively straightforward in terms of how its products were monetized. Either consumers purchased a game and owned it outright and everything that could be done within it was […]
Walmart’s Market Research and Marketing Communications Strategy for Kids this Holiday Season: Ask the Kids what They Want and Let the Parents Know
Retailers these days are able to leverage massive amounts of data from Point of Sale systems, ecommerce websites and the analytics they use to track consumers while on those sites as well as customer loyalty […]
Marketing in Real-Time: Evian Combines Social Media Efforts with Product Sample Delivery for Strong Results
An interesting article in Adweek discusses a marketing campaign developed by Evian that enabled the brand to promote its product through a real-time service supported by social media as its communication vehicle. The real-time service […]
Nordstrom’s Adoption of Like2Buy Provides a Unique Path for the Retailer to Translate a Significant Component of its Social Media Investment into Sales
An interesting article in Forbes discusses Nordstrom’s choice to be the first company to take advantage of a new service called Like2Buy with the goal of enabling the company to maximize the value of its […]
Connecting Technologies as a Means of Accessing New Markets: Uber’s Partnership Strategy Aims to Gain New Customers
These days there’s an app for just about anything that you can think of and with the public increasingly relying on their smartphones for different functions it’s not a bad time to be in the […]
Marketing Management 