Stigmas associated with mental health have been breaking down over the last few years, especially through the COVID-19 pandemic as stress, anxiety, and depression have risen to alarmingly high levels. While brands have previously either faced backlash for mental health in marketing campaigns or completely shied away from the topic, now consumers value brands that acknowledge and relate to their personal struggles.
Just last fall, BSA made the announcement that they would now accept girls into their organization. While some met this with support, others voiced disapproval or criticism. The Girl Scouts of America were one […]