Tag: Lego

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eFeb 22, 20196:36 pm

Kickstarting Demand

Crowdfunding has become the budding entrepreneur’s best friend. Sites like KickStarter, GoFundMe, Indiegogo, Patreon, and countless others make raising funds simple and easier than ever. The crowdfunding industry has grown from $564 million in transaction […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eMar 16, 201511:30 am

“Transformers: Age of Extinction” Receives 2015 Award for Most and Worst Product Placement, While “Lego Movie” Succeeds with Strongest Product Placement Impact

Featuring 55 brands, Transformers: Age of Extinction recently won both the 2014 Award for Achievement in Product Placement in a Single Film (that is, the most product placement) and Worst Product Placement by Brandcameo. It also tied for first in Unwanted Product Placement. The Lego Movie saw greater success, winning the 2014 Award for Product Placement Impact.

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eMar 4, 20141:49 pm

Boosting Your Brand by Acknowledging its Limitations

(geekyrant.com, 2013) Let us explain. Or rather, let us share our thoughts on an idea floated in a really interesting piece from this past Sunday’s New York Times Magazine. What Ms. Havrilesky is referring to […]