Kickstarting Demand
Crowdfunding has become the budding entrepreneur’s best friend. Sites like KickStarter, GoFundMe, Indiegogo, Patreon, and countless others make raising funds …
Tag Archives: Lego
“Transformers: Age of Extinction” Receives 2015 Award for Most and Worst Product Placement, While “Lego Movie” Succeeds with Strongest Product Placement Impact
Featuring 55 brands, Transformers: Age of Extinction recently won both the 2014 Award for Achievement in Product Placement in a Single Film (that is, the most product placement) and Worst Product Placement by Brandcameo. It also tied for first in Unwanted Product Placement. The Lego Movie saw greater success, winning the 2014 Award for Product Placement Impact.
Boosting Your Brand by Acknowledging its Limitations
(geekyrant.com, 2013) Let us explain. Or rather, let us share our thoughts on an idea floated in a really interesting …
