Tag: Google

Chapter 1: Marketing in Today's Business Milieu by marketingmanagement4e
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Generative AI

Are you curious about AI? What exactly are the latest Generative AI features and platforms? Ever since ChatGPT’s launch, the artificial intelligence conversations have skyrocketed and become much more tangible, alongside the race to have the best and most profitable AI technology. Now, Google, Microsoft, and other big tech companies have their own AI software available, designed to improve business practices. It also raises ethical questions surrounding copyright infringement and plagiarism. What does all this mean for the future of marketing?

Chapter 3 - Elements of Marketing Strategy, Planning, and Competition by marketingmanagement4e
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Saving Lives: Your Watch is Smarter Than You Think

Wearable tech, such as smartwatches, Fitbits, and Oura rings, were already gaining traction as medical monitors even prior to the pandemic. When the pandemic bloomed across the globe, wearable tech as a medical monitor took on a new urgency. The US Navy wants to use wearable tech to monitor social distancing – and they’re not the only ones either; many companies have already launched systems incorporating wearable tech to aid with social distancing in the workplace.