Tag: entertainment

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Marketing Lessons from the Streaming Wars: Strategies for Retention, Loyalty, and Content Excellence

n the ever-evolving world of streaming, competition among platforms like Disney+, Netflix, Amazon Prime, and HBO Max is fierce. With subscription fatigue setting in, fluctuating content libraries, and price increases becoming a norm, streaming giants are grappling with the same challenge that many businesses face: retaining their existing customers while continuing to grow. The strategies they employ offer valuable lessons for marketers across industries. Here are key takeaways from the streaming wars and how they can be applied to your marketing strategy [1].

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the swift effect

It is no surprise that Taylor Swift is easily the biggest name in anyone’s ears in today’s time – whether with adoration or discontent. Her Eras Tours has been transformative for communities throughout the United States. Post-pandemic surge, citizens are craving social experience and to be out and about. With this groundbreaking tour that highlights over a decade of her musical transformation, Swifties and communities alike are going feral for the coveted Taylor Swift tickets. The process of even attaining a ticket is elaborate and difficult, and with a sprinkle of luck you may score one of these golden tickets (1). She has a successful merchandise store that sells coveted items along with her musical album drops. She is currently re-recording each of her albums. This allows her to stay extremely relevant in mainstream media and unveils the “Taylor’s Version” that also releases vault tracks of songs she did not release in the first drop years before. This creates a craze and excitement around Swift’s music and overall strength as a female artist to stand up for herself, which creates an inspiration to many generations.