Pride month this year looks a little different. Due to the coronavirus pandemic, many celebrations have been postponed or even cancelled. Because of this, the LGBTQ+ community has had to find other ways to show their pride – something many of them are doing with their pocketbooks. Pride month offers a unique study into just how imperative it is for companies to take on Corporate Social Responsibility initiatives.
As the world continues to shift towards a more environmentally consciousness, brands promoting sustainability, corporate shared responsibility, and shared value are realizing the long-term benefits that come with sustainability.
(NBC News – 2/8/14) With another exciting Olympic Games underway, there are a thousand story lines emerging from every angle. One of particular interest to us, and the focus of today’s post, touches a bit […]
Marketing Management 