The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most influential on how businesses make decisions today is the growing need for instant gratification. Technology […]
Tag: Business
What Small Businesses Need to Know for Local Digital Marketing
In the fast-paced online world of marketing, companies have to keep constant tabs on the ever-changing trends shaping advertising today. There’s a reason companies have created departments solely for digital marketing. Entrepreneurs have even tapped […]
What Can Marketers Learn from Heineken’s “Lighter is Better” Mishap?
Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a week, very rarely do mistakes and blunders not get caught in the sift. This holds […]
The Rise of Immersive Content in the Digital Marketing Age
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms for branding and advertising nearly unavoidable if not entirely necessary for a successful campaign. However, […]
Airbnb Tackles The Business Travel Market
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
A Series of Lawsuits Prompts SeaWorld to Launch Marketing Campaign Emphasizing Killer Whale Care
SeaWorld has faced intense criticism following the 2013 release of Blackfish, a documentary on the controversial captivity on killer whales. More recently, the company is faced with three class action lawsuits in as many weeks, causing SeaWorld to launch a marketing campaign focusing on the care of its killer whales.
Removing the “Veto Vote”: Considerations for Marketing to Groups
For marketers in the hospitality industry the “veto vote” can serve as a significant challenge as groups of consumers make decisions based on their fit with the needs of every group member.
College Football’s New Playoff System: Fan’s Celebrate and Sponsors Buy In
The new playoff system makes fans happier while increasing the number of marketing opportunities for brands; the initial TV ratings and sponsorship dollars coming in show that it’s working.
Christmas Themed Marketing: A Glimpse at B2C and B2B Efforts in 2014
It’s not uncommon for companies to develop Christmas themed marketing content to share with their current and potential customers during the holiday season. Christmas provides a great opportunity for some brands to help further boost […]
Bringing Old Products Back from the Dead
Nostalgia can be a very powerful force capable of driving different types of behavior. For marketers, being able to identify what products or elements consumers are nostalgic for (or in some cases consumers never really […]
Marketing Management 