Creating an effective Black Friday or Cyber Monday marketing strategy is imperative for most companies, as nearly 20 percent of annual sales are accrued from the holiday season.
As a student of marketing, Black Friday is one of the most interesting times of the year to examine. Historically, it has signaled the kickoff point for the holiday shopping season. On Black Friday retailers […]
Now that a little bit of the dust has settled from Black Friday and Cyber Monday, its appropriate to step back and ask, “How did everyone do?” Did consumers find value in the avalanche of […]