We make an estimated 35,000 decisions every day; what to eat, wear, buy, think, say, where to go, who to sit next to, and so on. We face so many decisions that we can even […]
Innova-TV
Live-streaming TV services such as Hulu with Live TV, Sling TV, and PlayStation Vue now account for more than three-quarters of all plays and viewing hours in the U.S, according to a report by TechCrunch. This January, […]
How Marketers are Using Analytics Technologies
Marketing executives are planning to spend more and more of their budgets on marketing technologies year over year. In 2018, CMOs budgeted 29% to mar-tech, up from 22% in 2017, making marketing technology the biggest […]
B2B Marketing and Millennials
According to a study conducted by branding agency Sacunas, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven […]
@B2Bmail.com
CRM software company SuperOffice recently publish a report on the state of B2B email marketing, and found that B2B companies are lagging behind in the adoption of email marketing. SuperOffice cites email marketing as the […]
Kickstarting Demand
Crowdfunding has become the budding entrepreneur’s best friend. Sites like KickStarter, GoFundMe, Indiegogo, Patreon, and countless others make raising funds simple and easier than ever. The crowdfunding industry has grown from $564 million in transaction […]
The Pen is Mightier
The decline and ultimate demise of print advertising is a forgone conclusion for many marketers, especially the current and rising generations who started their careers in the age of digital everything. “Not so fast.” say […]
Super Bowl Sunday Drivers
Commercials that aired during this year’s Super Bowl rang it at $5 million each. Despite the rise of internet marketing, with all its hyper-personalized content and pinpointed targeting, advertisers clamor over a 30 second tv […]
Searchin, Searchin (For So Long)
Today, search is a constant part of consumers’ journey, regardless of what stage of the funnel they are in. Thanks to search, the journey itself is longer, more serendipitous and essentially never-ending. Google gives an example […]
A Socially Conscious Shave
It seems more and more brands are trying to stand out by showing consumers they care about their social issues. (Perhaps they read this previous Marketing Management article) Gillette’s new ad campaign made headlines, and […]
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