Here’s an easy question: did you listen to music on your phone or another streaming device in the last few days? How about a podcast? If you listened to one recently, you are a part […]
Online Shopping in 2019
Just as a product’s placement in a grocery store affects purchases – “eye level is buy level” – brand’s must continue to fight for shelf space in online retail. MarketingLand updated it’s 2018 guide, which […]
Walmart: Let’s Talk Groceries
Last week Walmart announced an easy way for shoppers to order groceries – using voice commands. The partnership is with any device the features Google Assistant, including Google Home, Android devices, and iPhones, with “other […]
eWinning in eSports
Seemingly overnight, eSports – defined by eMarketer as organized gaming competitions among professional players and teams – became a global phenomenon with much at stake for game developers, players, audiences, streaming platforms and live venues. […]
The Paradox of Choice
We make an estimated 35,000 decisions every day; what to eat, wear, buy, think, say, where to go, who to sit next to, and so on. We face so many decisions that we can even […]
Innova-TV
Live-streaming TV services such as Hulu with Live TV, Sling TV, and PlayStation Vue now account for more than three-quarters of all plays and viewing hours in the U.S, according to a report by TechCrunch. This January, […]
How Marketers are Using Analytics Technologies
Marketing executives are planning to spend more and more of their budgets on marketing technologies year over year. In 2018, CMOs budgeted 29% to mar-tech, up from 22% in 2017, making marketing technology the biggest […]
B2B Marketing and Millennials
According to a study conducted by branding agency Sacunas, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven […]
@B2Bmail.com
CRM software company SuperOffice recently publish a report on the state of B2B email marketing, and found that B2B companies are lagging behind in the adoption of email marketing. SuperOffice cites email marketing as the […]
Kickstarting Demand
Crowdfunding has become the budding entrepreneur’s best friend. Sites like KickStarter, GoFundMe, Indiegogo, Patreon, and countless others make raising funds simple and easier than ever. The crowdfunding industry has grown from $564 million in transaction […]
Marketing Management 