The upcoming holiday shopping season is projected to exceed $1 Trillion for the first time ever. Although its share is on the decline, brick and mortar stores still represent the majority of holiday retailing at […]
Leveraging LinkedIn
This year marketers saw several targeting options disappear from Facebook after the barrage of privacy concerns enveloping the platform. One of those options was the demographic work category, including targeting employer and job title targeting. […]
Recaps from the Facebook Global Partner Summit
Earlier this month, Facebook held its annual Global Partner Summit in New York City. The theme of the Summit was “co-creation,” with many sessions focused on ways media buyers, creatives, developers, and advertisers can work […]
Are You Afraid of the Dark-eting?
With the advent of technology, people’s socials lives are now highly accessible online. In the same vein, due to this sharing on social media people can now readily identify when their social lives are lacking. […]
Sponsored Post: Influencer Marketing
“Influencer Marketing” is as hot a buzzword as “Big Data” became a few years ago. It’s not just for Kardashians anymore; anyone with the right follower count has a shot of making a career out […]
Market Beyond the Mold
We are all slaves to our fear of looking stupid. Maslow posits in his Hierarchy of Needs that security is the most important psychological need. It shouldn’t be news to anyone, or at least anyone […]
What’s In a Name
In the past two weeks, two major brands have announced brand makeovers that go as far as changing their names. Dunkin Donuts recently announced it will be dropping the word Donuts. They’ll still sell the […]
Marketers Will Be Hacked
It’s not a matter of if, it’s a matter of when. This is the philosophy of Norman Guadagno, head of marketing for Carbonite. This year we’ve seen that there is no such thing as invulnerability- Panera […]
Nike Dreams Crazy
Odds are you heard about Nike in some capacity last week. They announced their 30thanniversary Just Do It campaign, starring former 49ers quarterback Colin Kaepernick. Odds are you’ve heard about him too – in 2016 […]
Ikea Shifts Its Marketing Strategy
If you’ve ever been in an Ikea, you know it can feel more like a museum than a department store. Yellow lines on the floor navigate you through living pictures of bedrooms, kitchens, offices, etc. […]
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