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Marketing Management

THE WAY IT IS ACTUALLY PRACTICED IN TODAY'S SUCCESSFUL ORGANIZATIONS
Chapter 13 - Advertising; Sales Promotion; and Public Relations by marketingmanagement4eJan 25, 20197:03 pmFebruary 23, 2019
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A Socially Conscious Shave

It seems more and more brands are trying to stand out by showing consumers they care about their social issues. (Perhaps they read this previous Marketing Management article) Gillette’s new ad campaign made headlines, and […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJan 19, 201912:07 pmJanuary 19, 2019
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Weighing in on Wellness

January is the time of resolutions, many of which are fitness based – unfortunately for routine gym goers. This past week I circled several times to find a parking spot at a normally low-volume hour, […]

Chapter 4 - Understand Business-to-Consumer Markets by marketingmanagement4eDec 8, 20189:57 amDecember 8, 2018
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I Can’t Get No Food Truck Tacos

Any music festival-goes knows that maintaining their body with fuel during the event is a chore. In the midst of planning out logistics for when to see your favorite bands (and when to get to […]

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eDec 1, 20189:53 amDecember 1, 2018
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Vudu Magic

According to a report earlier this year, Walmart wants in on the digital video streaming game.  Not only would this be yet another subscription video service in the booming industry, but it would also be yet […]

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eNov 17, 201812:14 pmNovember 17, 2018
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Shopping Insights on the Consumer Journey

The upcoming holiday shopping season is projected to exceed $1 Trillion for the first time ever. Although its share is on the decline, brick and mortar stores still represent the majority of holiday retailing at […]

Chapter 13 - Advertising; Sales Promotion; and Public Relations by marketingmanagement4eNov 10, 201810:54 am
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Leveraging LinkedIn

This year marketers saw several targeting options disappear from Facebook after the barrage of privacy concerns enveloping the platform. One of those options was the demographic work category, including targeting employer and job title targeting. […]

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eNov 2, 20188:15 pmNovember 2, 2018
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Recaps from the Facebook Global Partner Summit

Earlier this month, Facebook held its annual Global Partner Summit in New York City. The theme of the Summit was “co-creation,” with many sessions focused on ways media buyers, creatives, developers, and advertisers can work […]

Chapter 4 - Understand Business-to-Consumer Markets by marketingmanagement4eOct 26, 20187:58 pmOctober 26, 2018
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Are You Afraid of the Dark-eting?

With the advent of technology, people’s socials lives are now highly accessible online. In the same vein, due to this sharing on social media people can now readily identify when their social lives are lacking. […]

Chapter 13 - Advertising; Sales Promotion; and Public Relations by marketingmanagement4eOct 20, 20181:07 pmOctober 20, 2018
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Sponsored Post: Influencer Marketing

“Influencer Marketing” is as hot a buzzword as “Big Data” became a few years ago. It’s not just for Kardashians anymore; anyone with the right follower count has a shot of making a career out […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eOct 14, 201810:23 am
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Market Beyond the Mold

We are all slaves to our fear of looking stupid. Maslow posits in his Hierarchy of Needs that security is the most important psychological need. It shouldn’t be news to anyone, or at least anyone […]

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  • Chapter 1 – Marketing in Today’s Business Milieu
  • Chapter 3 – Manage Marketing Information
  • Chapter 4 – Understand Business-to-Consumer Markets
  • Chapter 5 – Understand Business-to-Business Markets
  • Chapter 7 – Product Strategy and New Product Development
  • Chapter 8 – Build the Brand
  • Chapter 9 – Service as the Core Offering
  • Chapter 10 – Manage Pricing Decisions
  • Chapter 11 – Manage Marketing Channels and Points of Customer Interface
  • Chapter 12 – Promotional Strategy and New Media
  • Chapter 14 – Personal Selling and Direct Marketing
  • Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
  • Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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