It seems more and more brands are trying to stand out by showing consumers they care about their social issues. (Perhaps they read this previous Marketing Management article) Gillette’s new ad campaign made headlines, and […]
Weighing in on Wellness
January is the time of resolutions, many of which are fitness based – unfortunately for routine gym goers. This past week I circled several times to find a parking spot at a normally low-volume hour, […]
I Can’t Get No Food Truck Tacos
Any music festival-goes knows that maintaining their body with fuel during the event is a chore. In the midst of planning out logistics for when to see your favorite bands (and when to get to […]
Vudu Magic
According to a report earlier this year, Walmart wants in on the digital video streaming game. Not only would this be yet another subscription video service in the booming industry, but it would also be yet […]
Shopping Insights on the Consumer Journey
The upcoming holiday shopping season is projected to exceed $1 Trillion for the first time ever. Although its share is on the decline, brick and mortar stores still represent the majority of holiday retailing at […]
Leveraging LinkedIn
This year marketers saw several targeting options disappear from Facebook after the barrage of privacy concerns enveloping the platform. One of those options was the demographic work category, including targeting employer and job title targeting. […]
Recaps from the Facebook Global Partner Summit
Earlier this month, Facebook held its annual Global Partner Summit in New York City. The theme of the Summit was “co-creation,” with many sessions focused on ways media buyers, creatives, developers, and advertisers can work […]
Are You Afraid of the Dark-eting?
With the advent of technology, people’s socials lives are now highly accessible online. In the same vein, due to this sharing on social media people can now readily identify when their social lives are lacking. […]
Sponsored Post: Influencer Marketing
“Influencer Marketing” is as hot a buzzword as “Big Data” became a few years ago. It’s not just for Kardashians anymore; anyone with the right follower count has a shot of making a career out […]
Market Beyond the Mold
We are all slaves to our fear of looking stupid. Maslow posits in his Hierarchy of Needs that security is the most important psychological need. It shouldn’t be news to anyone, or at least anyone […]
