As a student of marketing, Black Friday is one of the most interesting times of the year to examine. Historically, it has signaled the kickoff point for the holiday shopping season. On Black Friday retailers […]
Minecraft’s Online Video Marketing Success: Letting the Players Take the Wheel
Minecraft, a game that is incredibly popular amongst both kids and adults, was acquired by Microsoft for 2.5 billion dollars back in September. Technically Microsoft bought Mojang, the company responsible for Minecraft, but for all […]
The Charlotte Hornets’ Recent Rebranding: Short Term and Long Term Impact and Implications
A recent article in The New York Times takes a look at the Charlotte Hornets’ most recent marketing efforts involving the team’s new (or in some ways old) mascot and a door to door approach […]
Making Lemons from Lemonade: How Chevy Took a Mistake at the World Series and Turned it into a Powerful Engagement Opportunity for the Brand
Marketing as one of the outward facing functions within an organization often finds itself executing strategies and tactics that will be viewed by significant portions of the population. When an advertisement (for instance) is being […]
Kohl’s Personalized Marketing Plans Driven by Big Data and Technology Show how Brick and Mortar Retailers can Borrow (and Perhaps Enhance) Strategies Used by Online Competitors
The competition between brick and mortar retailers and online retailers is well known. Online retailers such as Amazon and Zappos.com are able to offer consumers convenience, personalization, and in many cases lower costs. One of […]
Whole Foods’ First National Ad Campaign and the Value of Social Responsibility from a Marketing Perspective
An interesting article in USA Today discusses Whole Foods Market’s decision to launch its first ever national advertising campaign. The slogan for the campaign is “Values Matter” and the advertisement spots will feature images and […]
AMC’s The Walking Dead Shows how the Network’s Choice to Embrace Online Viewing has led to Better Ratings for its Live Broadcasts
An interesting article in Bloomberg Businessweek calls attention to the kind of synergy that a story driven show can receive when a thoughtful strategy is developed for its delivery both online and on broadcast television. […]
For Some Marketers a Picture (or Selfie) Might be Worth More than a Thousand Words
Marketers have been, and always will be, interested in gaining a better understanding of consumers. Being able to communicate with those consumers who are most likely to find value in a specific product/service and doing […]
The Challenges and Opportunities of Marketing to a Constantly Connected Society
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” In today’s technology driven environment where people often have access to multiple Internet connected devices, […]
Apple’s New iPhone Release, and the Combination of Apple Pay and Passbook Software for Marketers Bring the Value of a Digital Wallet into Sharper Focus
(Image of the Apple Passbook with some examples of the types of items that can be stored within it, including credit and debit card data) It can be increasingly difficult for organizations to compete for […]
Marketing Management 