Category: Chapter 3 – Elements of Marketing Strategy, Planning, and Competition

Chapter 13 - Promotion Essentials: Digital and Social Media Marketing by marketingmanagement4e
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The Power of the Corporate Pocketbook

Companies and organizations are starting to mimic consumers in leveraging the power of the pocketbook; many are placing ethics at the forefront of their financial decision making. Recently, the NAACP, the Anti-Defamation League, Color of Change, and Free Press launched a campaign titled #StopHateforProfit. The campaign centers around the spread of misinformation and hate speech on social media platforms – primarily on Facebook – and encourages companies to boycott the site.

Chapter 13 - Promotion Essentials: Digital and Social Media Marketing by marketingmanagement4e
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Don’t Forget to Like and Subscribe

It doesn’t matter if you’re interested in fantasy football, economics, true crime, girl power, or wine varietals – if you have an interest in it, there’s probably a podcast about it. It is perhaps their niche nature that makes podcasts such a great opportunity for marketers. All of the work put into selecting a target audience and researching the best ways to reach them – podcasters do it for you.