A great interview with Yahoo’s Head of the Americas, Ned Brody, appears in Ad Age this week. Over the past few years, Yahoo has been in the news a lot. From high profile acquisitions, to […]
Category: Chapter 9 – Service as the Core Offering
Geo-location and Precision Marketing – Unlocking New Potential Markets
As we sit down to write this morning, we cannot but shake our heads in awe at how rapidly and dynamically our field is changing. Since we first published Marketing Management in 2011, we have seen not […]
Marketing Management 