(WSJ, 2014) Big changes announced yesterday at Microsoft, as Bill Gates relinquished his chairmanship and the company finally named its new CEO. Mr. Satya Nadella, who most recently ran the company’s enterprise unit, has been […]
Category: Chapter 2 – Elements of Marketing Strategy; Planning; and Competition
Geo-location and Precision Marketing – Unlocking New Potential Markets
As we sit down to write this morning, we cannot but shake our heads in awe at how rapidly and dynamically our field is changing. Since we first published Marketing Management in 2011, we have seen not […]
Marketing Management 