E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
Category: Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance
Understanding and Interpreting Market Data
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
The Benefits of an Aligned Sales and Marketing Department
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
Customers: The Core of Marketing
Customers are smarter now, more than ever before, causing a heightened expectation of businesses delivering an excellent experience.
Marketing Expenditures: How Much and Why?
Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.
The Prominence of Content Marketing
An effective content marketing strategy offers flexible opportunities for marketers to reach customers during their path to purchasing decisions.
Burritos and Beer: Taco Bell to Open First U.S. Location with Alcohol this Summer
As a means to compete with its rivals in the fast casual market, Taco Bell announced earlier this week that it will begin serving alcohol in one of its Chicago locations.
Bud Light Takes its “Up for Whatever” Campaign Too Far
Anheuser-Busch InBev is swarming in criticism stemming from part of its “Up for Whatever” campaign, by BBDO. The company has published 140 scroll messages on its bottles since the campaign’s inception two years ago. One of the messages came under fire last week, “the perfect beer for removing ‘no’ from your vocabulary,” which has been linked to rape culture.
“Transformers: Age of Extinction” Receives 2015 Award for Most and Worst Product Placement, While “Lego Movie” Succeeds with Strongest Product Placement Impact
Featuring 55 brands, Transformers: Age of Extinction recently won both the 2014 Award for Achievement in Product Placement in a Single Film (that is, the most product placement) and Worst Product Placement by Brandcameo. It also tied for first in Unwanted Product Placement. The Lego Movie saw greater success, winning the 2014 Award for Product Placement Impact.
The Value of a Super Bowl Ad: Smartphone Game Marketers Enter the Fray in Search of New Frontiers; While Some Familiar Brands Look towards Other Tactics
With the largest audience ever for a television event at about 114.4 million viewers (according to preliminary figures from Nielsen), this year’s Super Bowl provided marketers with a prime opportunity to promote their brands. One […]
Marketing Management 