With only 11% of the web visible, it is extremely important to optimize your website for maximum visibility within Goggle’s search engine. The main way to do this to have a highly coveted .com domain name.
The Wall Street Journal recently published an interesting article on companies that have tried to trademark aromas, some successfully and others not. In an increasingly cluttered and competitive environment, companies are doing whatever they can […]
Coca-Cola is bringing back its successful “Share a Coke” initiative, first launched in Australia in 2011 and brought to the US in 2014. This time, the company will include over three times the names and expand its package varieties in an attempt to increase sales volume primarily from Millennials.
Featuring 55 brands, Transformers: Age of Extinction recently won both the 2014 Award for Achievement in Product Placement in a Single Film (that is, the most product placement) and Worst Product Placement by Brandcameo. It also tied for first in Unwanted Product Placement. The Lego Movie saw greater success, winning the 2014 Award for Product Placement Impact.
For both Tourism Ireland and HBO, collaboration on a Game of Thrones themed campaign represented a clear win-win scenario for both organizations.
Minecraft, a game that is incredibly popular amongst both kids and adults, was acquired by Microsoft for 2.5 billion dollars back in September. Technically Microsoft bought Mojang, the company responsible for Minecraft, but for all […]
The video game industry used to be relatively straightforward in terms of how its products were monetized. Either consumers purchased a game and owned it outright and everything that could be done within it was […]
The FIFA World Cup has come to an end and with its conclusion comes the opportunity to reflect on one of the more interesting ways that companies were able to capitalize on the month long […]
(NBC News – 2/8/14) With another exciting Olympic Games underway, there are a thousand story lines emerging from every angle. One of particular interest to us, and the focus of today’s post, touches a bit […]