If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]
Category: Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
2016 Election Results: A Reality Check for Advertisers
Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.
Understanding and Interpreting Market Data
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
Marketing Strategy for 2016: Focus on Sustainability?
As the world continues to shift towards a more environmentally consciousness, brands promoting sustainability, corporate shared responsibility, and shared value are realizing the long-term benefits that come with sustainability.
Big Changes in 2016: Walmart is Amidst Revamping and Revitalizing its Brand
The world’s largest retailer continues to revamp and revitalize its brand in an effort to turnaround and focus the company’s investments on more sustainable, long-term goals. Some of these goals include boosting e-commerce sales, making […]
Advertising and Marketing of Social Media Giants
The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.
Holiday Shopping: How Marketers and Advertisers strategize for the upcoming Black Friday and Cyber Monday
Creating an effective Black Friday or Cyber Monday marketing strategy is imperative for most companies, as nearly 20 percent of annual sales are accrued from the holiday season.
Product Placement: License to Thrill
Product placement, a substantial marketing strategy, is one of the most direct attempts to gain commercial benefit from the environment and context within which a product is displayed or used.
The Increasing Popularity of Wearable Devices
The wearable technology market has grown tremendously in the past several years. With all these new wearable devices, marketing departments face difficulties not only in differentiating their products from competitors but also in creating marketing strategies for these devices.
Selfies, the Next Best Marketing Tool?
Selfies, the act of taking a self-portrait, have become a free promotional and marketing tool.
Marketing Management 