Music festivals are a huge opportunity for companies to not only sponsor but also exhibit their brand to a large audience in a short period of time.
Category: Chapter 13 – Advertising; Sales Promotion; and Public Relations
Minions Take over the Globe: Universal Experiences a Historical Peak
Universal has had its highest-grossing year in history, not only due to the success of recent films released but also due to the film Minions, which was released this past weekend.
Declining Sales in the Frozen Food Aisle
Marketers are attempting to overcome consumers’ negative perceptions associated with frozen food brands, which have experienced declining sales for the past several years.
Predictive Analytics: Shifting Power from Consumers back to Marketers
Predictive analytics can provide marketers with the tools necessary to anticipate what consumers desire and adapt their marketing messages and offerings on an individual basis. This tool is making decisions and taking action for customers instead of empowering them.
Marketing Experiences and What it Means for Car Brands
Automobile consumers are now valuing access over ownership, and are especially interested in the experience that cars can provide them with.
Mobile Ad Market Set to Exceed $100 Billion in 2016
The Wall Street Journal recently announced that the mobile add market is anticipated to reach $100 billion next year. For the first time, over half of the digital ad market (and about 16.5% of total advertising spending) will be attributed to mobile ads in 2016. This represents a quantum leap in the global mobile ad market of 430% from just 2013.
The Millennial Mindset: How Marketers Can Reach This Influential Generation
Millennials are currently the largest US population with an estimated purchasing power of $1.68 trillion. Members of this generation differ significantly from those who have come before them, and it is imperative that marketers understand how to effectively reach them.
Bud Light Takes its “Up for Whatever” Campaign Too Far
Anheuser-Busch InBev is swarming in criticism stemming from part of its “Up for Whatever” campaign, by BBDO. The company has published 140 scroll messages on its bottles since the campaign’s inception two years ago. One of the messages came under fire last week, “the perfect beer for removing ‘no’ from your vocabulary,” which has been linked to rape culture.
A Series of Lawsuits Prompts SeaWorld to Launch Marketing Campaign Emphasizing Killer Whale Care
SeaWorld has faced intense criticism following the 2013 release of Blackfish, a documentary on the controversial captivity on killer whales. More recently, the company is faced with three class action lawsuits in as many weeks, causing SeaWorld to launch a marketing campaign focusing on the care of its killer whales.
Heinz-Kraft Merger To Create Giant Company With Lean Marketing
The Heinz-Kraft merger announced Wednesday will form the fifth biggest food and beverage company worldwide. While the marketing budget will not take a big hit, the combined firm will implement a lean marketing strategy based on zero-based budgeting: spending money on advertising that is proven to work and generate a strong return on investment.
Marketing Management 