Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.
Category: Chapter 13 – Advertising; Sales Promotion; and Public Relations
Facebook and Google Make Changes Against Fake News: How They’ll Affect Brands and Consumers
Facebook and Google make advertising rule changes to combat fake news.
The Rise of In-House Marketing
Many top brands have begun to rethink their strategies and instead of relying on outside agencies, brands are hiring creative advertisers in-house.
Impact of Loyalty and Rewards Programs on Companies
Companies must align the rewards program with its customers. Loyalty programs, to be successful, need to be creative, service-oriented, and all encompassing.
Understanding and Interpreting Market Data
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
How Storytelling Connects Consumers to Business
Storytelling is used by marketers to create powerful content that connects directly to consumers.
The Benefits of an Aligned Sales and Marketing Department
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
The Growth of Affluent Millennials: What it Means to Marketers
As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.
Customers: The Core of Marketing
Customers are smarter now, more than ever before, causing a heightened expectation of businesses delivering an excellent experience.
Marketing Expenditures: How Much and Why?
Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.
Marketing Management 