The NFL has been able to still capture a large fan base amidst negative media attention. Through increasing the number of digital and mobile routes to view football games, the NFL has seen its revenue and viewership increase steadily.
Category: Chapter 12 – Promotional Strategy and New Media
The Importance of Customer Service in Marketing
Providing excellent customer service is imperative for companies. For companies and brands to create a more positive customer experience a high-level of personalized interaction between a company and consumer is necessary.
E-Commerce in China: Potential Growth Opportunities for U.S. Based Companies
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.
Diet Sodas: A Declining Beverage Segment?
A significant decline in diet soft drink offerings has led top companies, Coca-Cola and PepsiCo, to refocus their efforts.
Consumers Need for Innovative Technology when Purchasing New Cars
Automakers are realizing the importance of technology when manufacturing and marketing new cars to consumers.
Minions Take over the Globe: Universal Experiences a Historical Peak
Universal has had its highest-grossing year in history, not only due to the success of recent films released but also due to the film Minions, which was released this past weekend.
The New Economics of TV are Leading to Fewer Advertising Dollars
Fewer dollars are being spent on cable and broadcast networks because viewers have turned to streaming instead. Now, marketers are altering how they are reaching target customer segments.
Mobile Ad Market Set to Exceed $100 Billion in 2016
The Wall Street Journal recently announced that the mobile add market is anticipated to reach $100 billion next year. For the first time, over half of the digital ad market (and about 16.5% of total advertising spending) will be attributed to mobile ads in 2016. This represents a quantum leap in the global mobile ad market of 430% from just 2013.
The Millennial Mindset: How Marketers Can Reach This Influential Generation
Millennials are currently the largest US population with an estimated purchasing power of $1.68 trillion. Members of this generation differ significantly from those who have come before them, and it is imperative that marketers understand how to effectively reach them.
Top-Level Domains (TLD) Key to Online Marketing Strategy
With only 11% of the web visible, it is extremely important to optimize your website for maximum visibility within Goggle’s search engine. The main way to do this to have a highly coveted .com domain name.
Marketing Management 