If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms for branding and advertising nearly unavoidable if not entirely necessary for a successful campaign. However, […]
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
As the use of influencer marketing continues to grow, there are several trends to expect in 2017.
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.