We make an estimated 35,000 decisions every day; what to eat, wear, buy, think, say, where to go, who to sit next to, and so on. We face so many decisions that we can even […]
Category: Chapter 11 – Manage Marketing Channels and Points of Customer Interface
Innova-TV
Live-streaming TV services such as Hulu with Live TV, Sling TV, and PlayStation Vue now account for more than three-quarters of all plays and viewing hours in the U.S, according to a report by TechCrunch. This January, […]
@B2Bmail.com
CRM software company SuperOffice recently publish a report on the state of B2B email marketing, and found that B2B companies are lagging behind in the adoption of email marketing. SuperOffice cites email marketing as the […]
Kickstarting Demand
Crowdfunding has become the budding entrepreneur’s best friend. Sites like KickStarter, GoFundMe, Indiegogo, Patreon, and countless others make raising funds simple and easier than ever. The crowdfunding industry has grown from $564 million in transaction […]
The Pen is Mightier
The decline and ultimate demise of print advertising is a forgone conclusion for many marketers, especially the current and rising generations who started their careers in the age of digital everything. “Not so fast.” say […]
Super Bowl Sunday Drivers
Commercials that aired during this year’s Super Bowl rang it at $5 million each. Despite the rise of internet marketing, with all its hyper-personalized content and pinpointed targeting, advertisers clamor over a 30 second tv […]
Searchin, Searchin (For So Long)
Today, search is a constant part of consumers’ journey, regardless of what stage of the funnel they are in. Thanks to search, the journey itself is longer, more serendipitous and essentially never-ending. Google gives an example […]
Shopping Insights on the Consumer Journey
The upcoming holiday shopping season is projected to exceed $1 Trillion for the first time ever. Although its share is on the decline, brick and mortar stores still represent the majority of holiday retailing at […]
Leveraging LinkedIn
This year marketers saw several targeting options disappear from Facebook after the barrage of privacy concerns enveloping the platform. One of those options was the demographic work category, including targeting employer and job title targeting. […]
Recaps from the Facebook Global Partner Summit
Earlier this month, Facebook held its annual Global Partner Summit in New York City. The theme of the Summit was “co-creation,” with many sessions focused on ways media buyers, creatives, developers, and advertisers can work […]
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