The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
Category: Chapter 1 – Marketing in Today’s Business Milieu
The Partnership Between Kohl’s and Under Armour
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Snapchat’s Recent Developments – Interesting to Marketers
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
Long-Standing Casual-Dining Restaurant Chains Are Venturing into Fast-Casual Dining
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
What To Expect From Influencer Marketing in 2017
As the use of influencer marketing continues to grow, there are several trends to expect in 2017.
The Uncertain Future of Virtual Reality in Marketing
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
Email Marketing Is Expected To Be Stronger Than Ever In 2017
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
Generation Z: A New Generation of Consumers
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
Panera Bread’s 2017 Marketing Campaign: “100% Clean” Ingredients
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.
Use of Live Video is Increasing Amongst Companies
Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.
Marketing Management 