Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
Category: Chapter 1 – Marketing in Today’s Business Milieu
Facebook To Open Its First Neuroscience Research Center to Improve Marketing Strategy
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
Airbnb Tackles The Business Travel Market
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
McDonald’s Launches Its First Unbranded Marketing Campaign
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
Major Advertisers Pull Away From YouTube – How The Company Hopes to Bring Them Back
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Samsung Launches An Ambitious Marketing Campaign As It Introduces Its Newest Phones
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
A New Approach: Targeting Audiences With Behaviors, Emotions, and Moments
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
Why The Simple Act Of Listening Beats Surveys
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
The Partnership Between Kohl’s and Under Armour
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Snapchat’s Recent Developments – Interesting to Marketers
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
Marketing Management 