App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
Author: marketingmanagement4e
Star Wars: The Force Awakens the Marketing World
Disney, through a variety of mediums, is utilizing an integrated brand strategy and global partnerships to strengthen its Star Wars franchise.
The Importance of Customer Service in Marketing
Providing excellent customer service is imperative for companies. For companies and brands to create a more positive customer experience a high-level of personalized interaction between a company and consumer is necessary.
E-Commerce in China: Potential Growth Opportunities for U.S. Based Companies
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.
Diet Sodas: A Declining Beverage Segment?
A significant decline in diet soft drink offerings has led top companies, Coca-Cola and PepsiCo, to refocus their efforts.
Consumers Need for Innovative Technology when Purchasing New Cars
Automakers are realizing the importance of technology when manufacturing and marketing new cars to consumers.
Music Festivals: A Scene where Marketers can Engage Upwards of 100,000 Attendees in a Single Day
Music festivals are a huge opportunity for companies to not only sponsor but also exhibit their brand to a large audience in a short period of time.
Virtual Reality: The New Way to Travel
Travel companies have begun creating and marketing their own promotional Virtual Reality videos to boost sales and increase traveling.
Minions Take over the Globe: Universal Experiences a Historical Peak
Universal has had its highest-grossing year in history, not only due to the success of recent films released but also due to the film Minions, which was released this past weekend.
The New Economics of TV are Leading to Fewer Advertising Dollars
Fewer dollars are being spent on cable and broadcast networks because viewers have turned to streaming instead. Now, marketers are altering how they are reaching target customer segments.
Marketing Management 