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Tag: Whole Foods

Chapter 4 - Understand Business-to-Consumer Markets by marketingmanagement4eOct 27, 20146:35 pmJuly 8, 2015

Whole Foods’ First National Ad Campaign and the Value of Social Responsibility from a Marketing Perspective

An interesting article in USA Today discusses Whole Foods Market’s decision to launch its first ever national advertising campaign. The slogan for the campaign is “Values Matter” and the advertisement spots will feature images and […]

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eMar 6, 201411:37 amJuly 8, 2015

Goal Setting and Big Data

The ability for companies to quickly gather massive amounts of data about consumers has truly exploded over the last few years. Imagine a buffet that suddenly expanded its offerings 100 times over! But can a […]

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Chapter 1 – Marketing in Today’s Business Milieu
Chapter 3 – Manage Marketing Information
Chapter 4 – Understand Business-to-Consumer Markets
Chapter 5 – Understand Business-to-Business Markets
Chapter 7 – Product Strategy and New Product Development
Chapter 8 – Build the Brand
Chapter 9 – Service as the Core Offering
Chapter 10 – Manage Pricing Decisions
Chapter 11 – Manage Marketing Channels and Points of Customer Interface
Chapter 12 – Promotional Strategy and New Media
Chapter 14 – Personal Selling and Direct Marketing
Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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