Tag: TikTok

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4e
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The Potential Ban of TikTok: What It Means for Brands’ Marketing Plans

In recent years, TikTok has revolutionized the social media landscape, capturing the attention of billions worldwide with its short-form video format and vibrant community. For brands, TikTok has become an integral part of marketing strategies, offering unprecedented opportunities for engagement, creativity, and audience reach. However, with the looming threat of a potential ban on TikTok in certain regions, brands may be left wondering about the implications for their marketing plans [4]. TikTok has also been urging members of their community to put a stop to this ban [3].

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4e
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100 Years of Disney Magic: Celebrating a Brand’s Anniversary 

For 100 years, The Walt Disney Company (Disney) has been delighting generations of people across the world with their creative and emotional storytelling and their sense of magic that can be found in all aspects of the company, from their theme parks and cruise ships to their consumer products. Disney has become synonymous with dreams, hope, and innovation. Anniversaries serve as a prime opportunity for companies and organizations to reflect on and share the history of their company, while also marketing the upcoming new projects of the future. For a company as influential and wide-reaching as Disney, how do you pack 100 years of magic, memories, and branding into one cohesive celebratory campaign? Let’s take a look and see just some of the ways that Disney is telling their story in whole new ways utilizing their marketing strategy.