Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
Tag: The Drum
Product Placement: License to Thrill
Product placement, a substantial marketing strategy, is one of the most direct attempts to gain commercial benefit from the environment and context within which a product is displayed or used.
Marketing Experiences and What it Means for Car Brands
Automobile consumers are now valuing access over ownership, and are especially interested in the experience that cars can provide them with.
Marketing Management 