In the past two weeks, two major brands have announced brand makeovers that go as far as changing their names. Dunkin Donuts recently announced it will be dropping the word Donuts. They’ll still sell the […]
Tag: Rebranding
What’s in a Name: Should Heinz Change the Name of “Salad Cream”?
According to an article by Time, Kraft Heinz has recently announced that it will be changing the name of a beloved condiment in the UK from Salad Cream to Sandwich Cream. Ironically being a favorite […]
Girl Scouts and Boy Scouts Attempt Rebranding with Launch of New Ad Campaigns
Just last fall, BSA made the announcement that they would now accept girls into their organization. While some met this with support, others voiced disapproval or criticism. The Girl Scouts of America were one […]
Marketing Management 