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Tag: pop culture

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eAug 19, 20145:14 pmDecember 5, 2014

Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides a look both at the Benefits and Challenges of Native Advertising

An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]

Chapter 12 - Promotional Strategy and New Media by marketingmanagement4eNov 6, 20136:28 amJuly 8, 2015

Can a Brand Influence Popular Culture?

An interesting article in Marketing Week opens up a conversation about the role brands play in shaping popular culture. The Cultural Crossover We talk often about the length and life of the engagement we as […]

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Chapter 1 – Marketing in Today’s Business Milieu
Chapter 3 – Manage Marketing Information
Chapter 4 – Understand Business-to-Consumer Markets
Chapter 5 – Understand Business-to-Business Markets
Chapter 7 – Product Strategy and New Product Development
Chapter 8 – Build the Brand
Chapter 9 – Service as the Core Offering
Chapter 10 – Manage Pricing Decisions
Chapter 11 – Manage Marketing Channels and Points of Customer Interface
Chapter 12 – Promotional Strategy and New Media
Chapter 14 – Personal Selling and Direct Marketing
Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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