THE WAY IT IS ACTUALLY PRACTICED IN TODAY'S SUCCESSFUL ORGANIZATIONS

Tag: Kickstarter

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eFeb 22, 20196:36 pm

Kickstarting Demand

Crowdfunding has become the budding entrepreneur’s best friend. Sites like KickStarter, GoFundMe, Indiegogo, Patreon, and countless others make raising funds simple and easier than ever. The crowdfunding industry has grown from $564 million in transaction […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eApr 29, 20145:42 pmJuly 8, 2015

Crowdfunding as Alternative Marketing

(Alley Watch, 2013) Think about it. You run a startup that specializes in software applications for more efficient restaurant and hospitality management. Not only are you seeking funding to get your product and business off […]

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Chapter 1 – Marketing in Today’s Business Milieu
Chapter 3 – Manage Marketing Information
Chapter 4 – Understand Business-to-Consumer Markets
Chapter 5 – Understand Business-to-Business Markets
Chapter 7 – Product Strategy and New Product Development
Chapter 8 – Build the Brand
Chapter 9 – Service as the Core Offering
Chapter 10 – Manage Pricing Decisions
Chapter 11 – Manage Marketing Channels and Points of Customer Interface
Chapter 12 – Promotional Strategy and New Media
Chapter 14 – Personal Selling and Direct Marketing
Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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