The world’s largest retailer continues to revamp and revitalize its brand in an effort to turnaround and focus the company’s investments on more sustainable, long-term goals. Some of these goals include boosting e-commerce sales, making […]
THE WAY IT IS ACTUALLY PRACTICED IN TODAY'S SUCCESSFUL ORGANIZATIONS
The Benefits of an Aligned Sales and Marketing Department
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
Goal Setting and Big Data
The ability for companies to quickly gather massive amounts of data about consumers has truly exploded over the last few years. Imagine a buffet that suddenly expanded its offerings 100 times over! But can a […]