Viral marketing may seem appealing – but it’s not exactly simple. Though there are no hard and fast statistics, the chances of content going viral are very slim. There are 2.6 billion users on Facebook – that’s 2.6 billion potential impressions for content shared on the platform. But how do marketers reach them?
Creating a connection with your consumers is not only a necessary practice in PR and customer service, but also is a means to create stronger marketing. But how exactly does one accomplish creating stronger connections […]