The role of chief marketing officer is a juggling act of managing employees, understanding fast-paced socioeconomic, political, and technological changes, and driving measurable contributions to company profit, among other responsibilities that can affect a firm and its relationship with customers. This position provides leadership to marketing teams as well as strategic marketing direction for an entire firm. CMOs are always adapting, a trend that will likely continue into the future.
As the financial quarter came to close, Starbucks came to face a set of new challenges in regard to promotions. After stock falling as much as 2.8% as a result of shares sold, according to […]