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Tag: Boy Scouts of America

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eMay 17, 201811:39 amMay 17, 2018

Girl Scouts and Boy Scouts Attempt Rebranding with Launch of New Ad Campaigns

Just last fall, BSA made the announcement that they would now accept girls into their organization. While some met this with support, others voiced disapproval or criticism. The Girl Scouts of America were one […]

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Chapter 1 – Marketing in Today’s Business Milieu
Chapter 3 – Manage Marketing Information
Chapter 4 – Understand Business-to-Consumer Markets
Chapter 5 – Understand Business-to-Business Markets
Chapter 7 – Product Strategy and New Product Development
Chapter 8 – Build the Brand
Chapter 9 – Service as the Core Offering
Chapter 10 – Manage Pricing Decisions
Chapter 11 – Manage Marketing Channels and Points of Customer Interface
Chapter 12 – Promotional Strategy and New Media
Chapter 14 – Personal Selling and Direct Marketing
Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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