Tag: big data

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eSep 29, 20181:21 pm

Marketers Will Be Hacked

It’s not a matter of if, it’s a matter of when. This is the philosophy of Norman Guadagno, head of marketing for Carbonite. This year we’ve seen that there is no such thing as invulnerability- Panera […]

Chapter 4 - Understand Business-to-Consumer Markets by marketingmanagement4eNov 3, 20148:32 am

Kohl’s Personalized Marketing Plans Driven by Big Data and Technology Show how Brick and Mortar Retailers can Borrow (and Perhaps Enhance) Strategies Used by Online Competitors

The competition between brick and mortar retailers and online retailers is well known. Online retailers such as Amazon and Zappos.com are able to offer consumers convenience, personalization, and in many cases lower costs. One of […]

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eMar 6, 201411:37 am

Goal Setting and Big Data

The ability for companies to quickly gather massive amounts of data about consumers has truly exploded over the last few years. Imagine a buffet that suddenly expanded its offerings 100 times over! But can a […]