With the COVID-19 pandemic preventing opportunities for travel, the travel and tourism industry has seen the rapid emergence and growth of several travel trends as people can now follow-through on their vacation dreams and book trips. These trends include traveling to see a concert, making more sustainable vacation choices, and looking for unique, once in a lifetime trips as opposed to more common and mainstream tourist destinations. This last trend has led to an increase in “surprise travel”.
In today’s business environment, there has been an increase in the number of businesses who have become Certified B-Corporations, or B-Corps. In order for a B-Corp to be successful in fulfilling its specific social and environmental missions, they must also be successful in turning a profit. And in order to attract investors, customers, and other important partners, a B-Corp must have a strong marketing team to convey what differentiates their business from other for-profit competitors.
It is no surprise that Taylor Swift is easily the biggest name in anyone’s ears in today’s time – whether with adoration or discontent. Her Eras Tours has been transformative for communities throughout the United States. Post-pandemic surge, citizens are craving social experience and to be out and about. With this groundbreaking tour that highlights over a decade of her musical transformation, Swifties and communities alike are going feral for the coveted Taylor Swift tickets. The process of even attaining a ticket is elaborate and difficult, and with a sprinkle of luck you may score one of these golden tickets (1). She has a successful merchandise store that sells coveted items along with her musical album drops. She is currently re-recording each of her albums. This allows her to stay extremely relevant in mainstream media and unveils the “Taylor’s Version” that also releases vault tracks of songs she did not release in the first drop years before. This creates a craze and excitement around Swift’s music and overall strength as a female artist to stand up for herself, which creates an inspiration to many generations.
Gig workers don’t have many protections in place. They don’t have guaranteed wages, and they don’t have sick pay or health care – things that are crucial in a public health crisis. Now, many gig workers face a dilemma: break the lockdown orders to try to pay the bills or stay home without pay.
Last week Walmart announced an easy way for shoppers to order groceries – using voice commands. The partnership is with any device the features Google Assistant, including Google Home, Android devices, and iPhones, with “other […]
We make an estimated 35,000 decisions every day; what to eat, wear, buy, think, say, where to go, who to sit next to, and so on. We face so many decisions that we can even […]
According to a study conducted by branding agency Sacunas, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven […]
Any music festival-goes knows that maintaining their body with fuel during the event is a chore. In the midst of planning out logistics for when to see your favorite bands (and when to get to […]
There are not many beers that are quite as iconic as a Guinness. The Irish stout, which any beer aficionado knows requires a very particular pour in order for the “storm” or surge to settle […]
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most influential on how businesses make decisions today is the growing need for instant gratification. Technology […]
Marketing Management 