(Marketing Week, 2014) An interesting article in AdvertisingAge this week discusses a change in titles for some of P&G’s marketing leadership. Specifically, as of July 1st P&G has announced a shift in the titles of […]
Category: Chapter 8 – Build the Brand
Marketing in College Sports
(Gazelle Group, 2014) Talk about a timely topic. As the NCAA men’s and women’s basketball tournaments come to a close, the issues at the heart of multiple lawsuits and grievances between current and former college […]
The Show Must Go On…
(source – Wikimedia) We love stories like this. Of course, we don’t mean we love the stress and compromise of personal information that millions of customers have had to endure in the wake of the […]
Boosting Your Brand by Acknowledging its Limitations
(geekyrant.com, 2013) Let us explain. Or rather, let us share our thoughts on an idea floated in a really interesting piece from this past Sunday’s New York Times Magazine. What Ms. Havrilesky is referring to […]
Microsoft Makes Changes at the Top
(WSJ, 2014) Big changes announced yesterday at Microsoft, as Bill Gates relinquished his chairmanship and the company finally named its new CEO. Mr. Satya Nadella, who most recently ran the company’s enterprise unit, has been […]
Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency
We found this fantastic Ted Talk from Scotland in June of this year. It raises some really interesting concepts that connect to some of the other trends we have been talking about – digital growth, […]
Can a Brand Influence Popular Culture?
An interesting article in Marketing Week opens up a conversation about the role brands play in shaping popular culture. The Cultural Crossover We talk often about the length and life of the engagement we as […]
Marketing Management 