McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
As the use of influencer marketing continues to grow, there are several trends to expect in 2017.
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.