Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
Category: Chapter 7 – Product Strategy and New Product Development
Chipotle’s Biggest Marketing Campaign to Come in 2017
A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.
Panera Bread’s 2017 Marketing Campaign: “100% Clean” Ingredients
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.
Fast-Fashion Apparel Chains Feel Pressure to Move towards Sustainable Fashion
For many years, consumers have been into the fast-fashion trends of the clothing industry, in which apparel is cheap, trendy, and quickly replaceable. Fast-fashion companies that have thrived with this model, such as Zara, H&M, […]
P&G Revamps Its Marketing Strategy Following Major Brand Divestitures
Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
The Growth of Affluent Millennials: What it Means to Marketers
As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.
Fall Food Marketing Campaigns: From Pumpkin Spiced Lattes to Black Whoppers
For many marketers, the fall indicates the kick-off to seasonal food offerings and marketers see this as an opportunity to increase sales.
The Increasing Popularity of Wearable Devices
The wearable technology market has grown tremendously in the past several years. With all these new wearable devices, marketing departments face difficulties not only in differentiating their products from competitors but also in creating marketing strategies for these devices.
The NFL’s Offensive Strategies
The NFL has been able to still capture a large fan base amidst negative media attention. Through increasing the number of digital and mobile routes to view football games, the NFL has seen its revenue and viewership increase steadily.
The Magnitude of Mobile Apps
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
Marketing Management 