The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
Category: Chapter 6 – Segmentation; Target Marketing; Positioning; and CRM
Advertising and Marketing of Social Media Giants
The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.
Holiday Shopping: How Marketers and Advertisers strategize for the upcoming Black Friday and Cyber Monday
Creating an effective Black Friday or Cyber Monday marketing strategy is imperative for most companies, as nearly 20 percent of annual sales are accrued from the holiday season.
The Growth of Affluent Millennials: What it Means to Marketers
As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.
Customers: The Core of Marketing
Customers are smarter now, more than ever before, causing a heightened expectation of businesses delivering an excellent experience.
Marketing Expenditures: How Much and Why?
Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.
The Prominence of Content Marketing
An effective content marketing strategy offers flexible opportunities for marketers to reach customers during their path to purchasing decisions.
The Increasing Popularity of Wearable Devices
The wearable technology market has grown tremendously in the past several years. With all these new wearable devices, marketing departments face difficulties not only in differentiating their products from competitors but also in creating marketing strategies for these devices.
Selfies, the Next Best Marketing Tool?
Selfies, the act of taking a self-portrait, have become a free promotional and marketing tool.
The Significance of Email Marketing
Email marketing enables businesses to reach a large number of customers and allows companies to not only communicate ideas but also help gather important data that could translate into sales and relationships with future prospects.
Marketing Management 