As the use of influencer marketing continues to grow, there are several trends to expect in 2017.
Category: Chapter 12 – Promotional Strategy and New Media
The Uncertain Future of Virtual Reality in Marketing
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
Email Marketing Is Expected To Be Stronger Than Ever In 2017
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
Generation Z: A New Generation of Consumers
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
Chipotle’s Biggest Marketing Campaign to Come in 2017
A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.
Panera Bread’s 2017 Marketing Campaign: “100% Clean” Ingredients
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.
Use of Live Video is Increasing Amongst Companies
Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.
P&G Revamps Its Marketing Strategy Following Major Brand Divestitures
Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
Facebook and Google Make Changes Against Fake News: How They’ll Affect Brands and Consumers
Facebook and Google make advertising rule changes to combat fake news.
Impact of Loyalty and Rewards Programs on Companies
Companies must align the rewards program with its customers. Loyalty programs, to be successful, need to be creative, service-oriented, and all encompassing.
Marketing Management 