Commercials that aired during this year’s Super Bowl rang it at $5 million each. Despite the rise of internet marketing, with all its hyper-personalized content and pinpointed targeting, advertisers clamor over a 30 second tv […]
Category: Chapter 12 – Promotional Strategy and New Media
A Socially Conscious Shave
It seems more and more brands are trying to stand out by showing consumers they care about their social issues. (Perhaps they read this previous Marketing Management article) Gillette’s new ad campaign made headlines, and […]
Weighing in on Wellness
January is the time of resolutions, many of which are fitness based – unfortunately for routine gym goers. This past week I circled several times to find a parking spot at a normally low-volume hour, […]
I Can’t Get No Food Truck Tacos
Any music festival-goes knows that maintaining their body with fuel during the event is a chore. In the midst of planning out logistics for when to see your favorite bands (and when to get to […]
Vudu Magic
According to a report earlier this year, Walmart wants in on the digital video streaming game. Not only would this be yet another subscription video service in the booming industry, but it would also be yet […]
Recaps from the Facebook Global Partner Summit
Earlier this month, Facebook held its annual Global Partner Summit in New York City. The theme of the Summit was “co-creation,” with many sessions focused on ways media buyers, creatives, developers, and advertisers can work […]
Sponsored Post: Influencer Marketing
“Influencer Marketing” is as hot a buzzword as “Big Data” became a few years ago. It’s not just for Kardashians anymore; anyone with the right follower count has a shot of making a career out […]
Market Beyond the Mold
We are all slaves to our fear of looking stupid. Maslow posits in his Hierarchy of Needs that security is the most important psychological need. It shouldn’t be news to anyone, or at least anyone […]
Nike Dreams Crazy
Odds are you heard about Nike in some capacity last week. They announced their 30thanniversary Just Do It campaign, starring former 49ers quarterback Colin Kaepernick. Odds are you’ve heard about him too – in 2016 […]
Thoughts from Google Marketing Live Keynote
In July Google held a conference and livestream where it announced upcoming innovations in all things Googley. Speakers across various marketing specializations focused on three themes: value, transparency, and trust. But if you listen to […]
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