Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
For many years, consumers have been into the fast-fashion trends of the clothing industry, in which apparel is cheap, trendy, …
Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.