Author: marketingmanagement4e

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Google’s Launch of YouTube Kids has Important Implications for Advertisers and the YouTube Brand

Google is launching its YouTube Kids Android app on Monday, February 23rd. The easy-to-navigate app will show only approved content. While this may present good opportunities for advertisers to reach children, companies will have to comply with the Children’s Online Privacy Protection Act.

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How Traditional Marketing Principles Hold True in the Black Market: A Look at Stolen Health Care Records

Black market internet sites for stolen health care records employ a system in which buyers can rate sellers, similar to many mainstream customer-centric models such as Yelp’s. The value proposition for medical records is much greater than for credit card numbers, making medical records more expensive.

Nurturing Customer Value: Investments in Content and Marketing for Amazon Prime Mean an Increase in Customers with a Tendency to Spend More

Amazon has increased its spending on the development of original content and the acquisition of exclusive content for Amazon Prime. Increased advertising as well has led to significant growth in memberships to the service which boasts a user base that spends on average more than double the amount than non-Prime users spend annually within Amazon. Customers of the service are potentially stickier to the brand as well as they expand the range of services they use that are provided by the organization.

Facebook and YouTube Seek Ways to Capitalize on Super Bowl Ad Excitement: Why Join the Party When you can Host your Own?

For platforms like YouTube and Facebook opportunities to capitalize on the excitement and massive audience that surrounds the Super Bowl may both work with and against the broadcasting of the game, its halftime show, and the advertisements that fill all the spaces in between.

Microsoft Shows How Content Marketing in the Form of a Documentary Can Drive B2B Marketing Performance

Microsoft worked with two of its clients (Belgium Brewing Company and Lotus F1 Team) to develop a short-documentary highlighting how the two organizations use technology (namely Microsoft Dynamics a CRM and ERP solution) to drive performance. The documentary has won multiple awards at film festivals and has also garnered some of the more traditional marketing performance benefits for Microsoft and the other organizations involved.