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Source: Google Images 2017-06-23T18:24:14+00:00monthlyhttps://marshall-johnstonmm.com/2017/06/09/marketing-effectively-to-hispanics-today/https://marshall-johnstonmm.com/wp-content/uploads/2017/06/hispanic-consumers.jpghispanic consumers2017-07-06T10:48:53+00:00monthlyhttps://marshall-johnstonmm.com/2017/05/29/facebook-to-open-its-first-neuroscience-research-center-to-improve-marketing-strategy/https://marshall-johnstonmm.com/wp-content/uploads/2017/05/fb-neuroscience.jpgFB neuroscience2017-05-29T20:35:29+00:00monthlyhttps://marshall-johnstonmm.com/2017/05/17/airbnb-tackles-the-business-travel-market/https://marshall-johnstonmm.com/wp-content/uploads/2017/05/airbnb-business.jpgairbnb business2017-05-17T22:50:03+00:00monthlyhttps://marshall-johnstonmm.com/2017/05/02/mcdonalds-launches-its-first-unbranded-marketing-campaign/2017-05-03T01:57:04+00:00monthlyhttps://marshall-johnstonmm.com/2017/04/15/major-advertisers-pull-away-from-youtube-how-the-company-hopes-to-bring-them-back/https://marshall-johnstonmm.com/wp-content/uploads/2017/04/yt.jpgYT2017-04-15T16:38:58+00:00monthlyhttps://marshall-johnstonmm.com/2017/04/11/samsung-launches-an-ambitious-marketing-campaign-as-it-introduces-its-newest-phones/https://marshall-johnstonmm.com/wp-content/uploads/2017/04/sg-s8.jpgSG S82017-04-12T02:42:53+00:00monthlyhttps://marshall-johnstonmm.com/2017/04/03/a-new-approach-targeting-audiences-with-behaviors-emotions-and-moments/https://marshall-johnstonmm.com/wp-content/uploads/2017/04/targeting-2.jpgtargeting 22017-04-04T00:01:44+00:00monthlyhttps://marshall-johnstonmm.com/2017/03/24/why-the-simple-act-of-listening-beats-surveys/https://marshall-johnstonmm.com/wp-content/uploads/2017/03/cropped.pngcropped2017-03-24T23:02:57+00:00monthlyhttps://marshall-johnstonmm.com/2017/03/11/the-partnership-between-kohls-and-under-armour/https://marshall-johnstonmm.com/wp-content/uploads/2017/03/khols-underarmour.jpgKhols underarmour2017-03-12T00:22:33+00:00monthlyhttps://marshall-johnstonmm.com/2017/03/04/snapchats-recent-developments-interesting-to-marketers/https://marshall-johnstonmm.com/wp-content/uploads/2017/03/snapchat-discover.pngsnapchat-discoverhttps://marshall-johnstonmm.com/wp-content/uploads/2017/03/la-fi-tn-snapchat-london-20170110.jpgla-fi-tn-snapchat-london-201701102017-03-04T22:16:31+00:00monthlyhttps://marshall-johnstonmm.com/2017/02/25/long-standing-casual-dining-restaurant-chains-are-venturing-into-fast-casual-dining/https://marshall-johnstonmm.com/wp-content/uploads/2017/02/tr-fire-grill.jpegtr-fire-grillhttps://marshall-johnstonmm.com/wp-content/uploads/2017/02/theden-02.jpgtheden-022017-02-25T23:25:22+00:00monthlyhttps://marshall-johnstonmm.com/2017/02/17/what-to-expect-from-influencer-marketing-in-2017/https://marshall-johnstonmm.com/wp-content/uploads/2017/02/02-pewdiepie-social-media-giant.jpg02-pewdiepie-social-media-gianthttps://marshall-johnstonmm.com/wp-content/uploads/2017/02/influencer-marketing.jpginfluencer-marketing2017-02-17T18:18:16+00:00monthlyhttps://marshall-johnstonmm.com/2017/02/11/the-uncertain-future-of-virtual-reality-in-marketing/https://marshall-johnstonmm.com/wp-content/uploads/2017/02/its-nearly-impossible-to-describe-the-mind-blowing-experience-of-virtual-reality.pngits-nearly-impossible-to-describe-the-mind-blowing-experience-of-virtual-reality2017-02-11T15:12:52+00:00monthlyhttps://marshall-johnstonmm.com/2017/02/03/email-marketing-is-expected-to-be-stronger-than-ever-in-2017/https://marshall-johnstonmm.com/wp-content/uploads/2017/02/j-crewfreeshipping.gifj-crewfreeshippinghttps://marshall-johnstonmm.com/wp-content/uploads/2017/02/stock-photo-email.jpgstock-photo-email2017-03-29T06:45:11+00:00monthlyhttps://marshall-johnstonmm.com/2017/01/28/generation-z-a-new-generation-of-consumers/https://marshall-johnstonmm.com/wp-content/uploads/2017/01/heller-founders-generation-1200.jpgheller-founders-generation-12002017-01-28T16:09:53+00:00monthlyhttps://marshall-johnstonmm.com/2017/01/20/chipotles-biggest-marketing-campaign-to-come-in-2017/https://marshall-johnstonmm.com/wp-content/uploads/2017/01/chipotle-closed-illness-0.jpgChipotle Closes Over 40 Restaurants In Portland Area Over E. Coli OutbreakVANCOUVER, WA - NOVEMBER 03: A sign hangs on the door of a Chipotle Mexican Grill store location in on November 3, 2015 in Vancouver, Washington. Chipotle Mexican Grill is temporarily closing more than 40 restaurants in and around Washignton and Oregon, as health officials investigate an E. coli outbreak that has gotten at least 22 people sick. (Photo by Steve Dykes/Getty Images)https://marshall-johnstonmm.com/wp-content/uploads/2017/01/960-chipotle-mexican-grill-stock-down-as-another-wall-street-analyst-takes-to-t.jpg960-chipotle-mexican-grill-stock-down-as-another-wall-street-analyst-takes-to-t2017-01-20T23:59:58+00:00monthlyhttps://marshall-johnstonmm.com/2017/01/11/panera-breads-2017-marketing-campaign-100-clean-ingredients/https://marshall-johnstonmm.com/wp-content/uploads/2017/01/food-as-it-should-be.jpgfood-as-it-should-be2017-07-29T01:01:22+00:00monthlyhttps://marshall-johnstonmm.com/2016/12/14/use-of-live-video-is-increasing-amongst-companies/https://marshall-johnstonmm.com/wp-content/uploads/2016/12/lowes.pngloweshttps://marshall-johnstonmm.com/wp-content/uploads/2016/12/live-video.pnglive-video2016-12-14T21:31:21+00:00monthlyhttps://marshall-johnstonmm.com/2016/12/07/fast-fashion-apparel-chains-feel-pressure-to-move-towards-sustainable-fashion/https://marshall-johnstonmm.com/wp-content/uploads/2016/12/classic-style-clothes.jpgclassic-style-clotheshttps://marshall-johnstonmm.com/wp-content/uploads/2016/12/hm-store-window.jpghm-store-window2016-12-07T15:08:33+00:00monthlyhttps://marshall-johnstonmm.com/2016/11/30/2016-election-results-a-reality-check-for-advertisers/https://marshall-johnstonmm.com/wp-content/uploads/2016/11/tiffany-co-holiday-campaign-2.jpgtiffany-co-holiday-campaign-2https://marshall-johnstonmm.com/wp-content/uploads/2016/11/the-silent-majority.jpgRepublican Presidential Candidate Donald Trump Holds Rally In PhoenixFOUNTAIN HILLS, AZ - MARCH 19: Supporters of Republican presidential candidate Donald Trump hold signs and chant his name during a campaign rally at Fountain Park during a campaign rally on March 19, 2016 in Fountain Hills, Arizona. Trumps visit to Arizona is the second time in three months as he looks to gain the GOP nomination for President. (Photo by Ralph Freso/Getty Images)2016-12-01T00:11:00+00:00monthlyhttps://marshall-johnstonmm.com/2016/11/23/pg-revamps-its-marketing-strategy-following-major-brand-divestitures/https://marshall-johnstonmm.com/wp-content/uploads/2016/11/marc-pritchard.jpgmarc-pritchardhttps://marshall-johnstonmm.com/wp-content/uploads/2016/11/pg.pngpg2016-11-24T01:29:15+00:00monthlyhttps://marshall-johnstonmm.com/2016/11/17/facebook-and-google-make-changes-against-fake-news-how-theyll-affect-brands-and-consumers/https://marshall-johnstonmm.com/wp-content/uploads/2016/11/fake-news-election.pngfake-news-electionhttps://marshall-johnstonmm.com/wp-content/uploads/2016/11/fake-news.jpgfake-news2016-11-17T15:27:10+00:00monthlyhttps://marshall-johnstonmm.com/2016/03/21/the-rise-of-in-house-marketing/https://marshall-johnstonmm.com/wp-content/uploads/2016/03/inhouse-agency.pnginhouse-agencyCompanies are recognizing the importance of bringing marketing in-house. Source: Google Images. 2016-03-21T02:22:53+00:00monthlyhttps://marshall-johnstonmm.com/2016/03/07/impact-of-loyalty-and-rewards-programs-on-companies/https://marshall-johnstonmm.com/wp-content/uploads/2016/03/starbucks.pngStarbucksCustomers are dissapointed in Starbuck’s new Rewards Program and have used social media to express their distaste. Source: AdWeek. https://marshall-johnstonmm.com/wp-content/uploads/2016/03/loyalty-programs-customer-experience.jpgloyalty-programs-customer-experienceCaption: Most companies offer consumers some type of loyalty program. Source: Google Images. 2016-03-07T17:55:37+00:00monthlyhttps://marshall-johnstonmm.com/2016/02/08/understanding-and-interpreting-market-data/https://marshall-johnstonmm.com/wp-content/uploads/2016/02/index.jpgindexThe amount of data is continually increasing. How to determine what data is most important can be difficult. Source: Google Images 2016-02-08T17:06:18+00:00monthlyhttps://marshall-johnstonmm.com/2016/02/01/how-storytelling-connects-consumers-to-business/https://marshall-johnstonmm.com/wp-content/uploads/2016/02/wordle-storytelling4-1-327x187.jpgwordle-storytelling4-1-327x187Being able to tell a story is key to reaching consumers. Source: Google. 2016-02-01T14:45:29+00:00monthlyhttps://marshall-johnstonmm.com/2016/01/25/marketing-strategy-for-2016-focus-on-sustainability/https://marshall-johnstonmm.com/wp-content/uploads/2016/01/hilton_1.pnghilton_1Hilton’s Global Activation on Sustainability has Saved it $550M since 2009. Source: Hilton Worldwide. https://marshall-johnstonmm.com/wp-content/uploads/2016/01/sdgs_0.jpgsdgs_0Sustainable Development Goals created by former UN Deputy Secretary and Unilever’s current CEO. Source: United Nations. 2016-01-24T23:44:49+00:00monthlyhttps://marshall-johnstonmm.com/2015/12/14/big-changes-in-2016-walmart-is-amidst-revamping-and-revitalizing-its-brand/https://marshall-johnstonmm.com/wp-content/uploads/2015/12/screen-shot-2015-12-09-at-12-13-31-pm.pngscreen-shot-2015-12-09-at-12-13-31-pmWalmart recently launched Walmart Pay as part of its rebranding efforts. Source: Google Images. 2015-12-11T18:52:51+00:00monthlyhttps://marshall-johnstonmm.com/2015/12/07/the-benefits-of-an-aligned-sales-and-marketing-department/https://marshall-johnstonmm.com/wp-content/uploads/2015/12/249385d.jpg249385dAligning marketing and sales departments is imperative to a companies success. Source: Google Images.2015-12-07T00:47:22+00:00monthlyhttps://marshall-johnstonmm.com/2015/11/30/advertising-and-marketing-of-social-media-giants/https://marshall-johnstonmm.com/wp-content/uploads/2015/11/rab-destop-news-feed-ad.pngrab-destop-news-feed-adFacebook features advertising in a multitude of ways on its desktop news feed. Source: Google Images. https://marshall-johnstonmm.com/wp-content/uploads/2015/11/big-six-social-media-toolsets.jpgbig-six-social-media-toolsetsSocial media giants are imperative for companies to use in order to market and advertise to consumers. Source: Google Images.2015-11-30T02:51:43+00:00monthlyhttps://marshall-johnstonmm.com/2015/11/23/holiday-shopping-how-marketers-and-advertisers-strategize-for-the-upcoming-black-friday-and-cyber-monday/https://marshall-johnstonmm.com/wp-content/uploads/2015/11/rei-black-friday.jpgrei-black-fridayREI has chosen not to participate in Black Friday but rather encourage consumers to spend time outside or doing other things. Source: Google Images. 2015-11-21T17:12:51+00:00monthlyhttps://marshall-johnstonmm.com/2015/11/16/the-growth-of-affluent-millennials-what-it-means-to-marketers/https://marshall-johnstonmm.com/wp-content/uploads/2015/11/ft_15-05-04_genlaborforcecomposition1.pngFT_15.05.04_genLaborForceComposition1Millennials have surpassed all other generations in the U.S. Labor force.Source: PEW Research https://marshall-johnstonmm.com/wp-content/uploads/2015/11/index.jpgindexCompanies such as BirchBox appeal to Millennials because the product is not only delivered to a consumers home, but also offers customization and the newest trends in makeup and beauty products. Source: Google Images. 2015-11-16T00:00:26+00:00monthlyhttps://marshall-johnstonmm.com/2015/11/09/product-placement-license-to-thrill/2015-11-08T21:53:02+00:00monthlyhttps://marshall-johnstonmm.com/2015/11/02/customers-the-core-of-marketing/https://marshall-johnstonmm.com/wp-content/uploads/2015/11/customers-want-630x200.jpegcustomers-want-630x200Customers are in control when making a decision about a product or service. Source: Google Images. 2015-11-02T13:34:18+00:00monthlyhttps://marshall-johnstonmm.com/2015/10/26/marketing-expenditures-how-much-and-why/https://marshall-johnstonmm.com/wp-content/uploads/2015/10/198730.gif198730U.S. marketer’s outlook on whether their firms are spending money in the right places and for the right technology. Source: Walker Sands.https://marshall-johnstonmm.com/wp-content/uploads/2015/10/marketing-dollars.jpgmarketing-dollarsWhere and how to spend marketing dollars can determine the success of a company. Source: Google Images.2015-10-26T13:18:49+00:00monthlyhttps://marshall-johnstonmm.com/2015/10/19/the-prominence-of-content-marketing/https://marshall-johnstonmm.com/wp-content/uploads/2015/10/bigstock-content-marketing-concept-in-w-66859447.jpgContent marketing concept in word tag cloud on white backgroundAn effective content marketing strategy facilitates the success of a company in a multitude of ways. Source: Google Images 2015-10-18T18:41:43+00:00monthlyhttps://marshall-johnstonmm.com/2015/10/12/fall-food-marketing-campaigns-from-pumpkin-spiced-lattes-to-black-whoppers/https://marshall-johnstonmm.com/wp-content/uploads/2015/10/cqgevlwvaae9nul.jpgcqgevlwvaae9nulStarbucks, as part of its fall marketing campaign, has launched a Pumpkin Spice Latte orange sleeve society. Source: Forbes.2015-10-18T15:36:40+00:00monthlyhttps://marshall-johnstonmm.com/2015/10/05/the-increasing-popularity-of-wearable-devices/https://marshall-johnstonmm.com/wp-content/uploads/2015/10/images1.jpgimagesFitBit is one of the leading providers of fitness activity trackers and to date has sold over 20.8 million devices. Source: Google Images.https://marshall-johnstonmm.com/wp-content/uploads/2015/10/index.jpgindexApple, although they only released the first generation Apple Watch 5 months ago, have already released an Apple Watch 2 due to its popularity and consumer demand. Source: Google Images.https://marshall-johnstonmm.com/wp-content/uploads/2015/10/images.jpgimages2015-10-18T15:35:54+00:00monthlyhttps://marshall-johnstonmm.com/2015/09/28/selfies-the-next-best-marketing-tool/https://marshall-johnstonmm.com/wp-content/uploads/2015/09/woody-selfie.jpgwoody-selfieSelfies have taken over the marketing world by storm. Source: Google Images.2015-09-25T19:54:25+00:00monthlyhttps://marshall-johnstonmm.com/2015/09/21/the-significance-of-email-marketing/https://marshall-johnstonmm.com/wp-content/uploads/2015/09/silverpop-email-study-september-2015-731x600.pngSilverpop-email-study-september-2015-731x600Unique open rate by industry. Source: Marketing Land.https://marshall-johnstonmm.com/wp-content/uploads/2015/09/emailmarketingsmall_832240.jpgEmail icons around female hand using computer mouse. Email marketing concept.Email marketing allows businesses to reach a large group of customers. Source: Direct Marketing News.2015-09-20T01:10:53+00:00monthlyhttps://marshall-johnstonmm.com/2015/09/14/the-nfls-offensive-strategies/https://marshall-johnstonmm.com/wp-content/uploads/2015/09/national-football-league_-nfl-com-game-pass-be-a-world-wide-receiver-1.jpgNational-Football-League_-NFL.com-Game-Pass-Be-a-World-Wide-Receiver-1The NFL expects huge success with the launch of Game Pass, a subscription based streaming platform. Source: Google Images.https://marshall-johnstonmm.com/wp-content/uploads/2015/09/nfl.jpgNFLThe NFL aired its opening season game last week and despite recent media controversies, it has seen its revenues continue to increase. Source: CNBC.2015-09-13T20:12:07+00:00monthlyhttps://marshall-johnstonmm.com/2015/09/07/the-magnitude-of-mobile-apps-2/2015-09-07T14:38:24+00:00monthlyhttps://marshall-johnstonmm.com/2015/08/31/star-wars-the-force-awakens-the-marketing-world/https://marshall-johnstonmm.com/wp-content/uploads/2015/08/star-wars-logo-art.jpgStar-Wars-Logo-Art2015-08-31T11:53:54+00:00monthlyhttps://marshall-johnstonmm.com/2015/08/24/the-importance-of-customer-service-in-marketing/https://marshall-johnstonmm.com/wp-content/uploads/2015/08/rsz_rafal_olechowski_istock_thinkstock_customer_service_0_1.jpgrsz_rafal_olechowski_istock_thinkstock_customer_service_0_1Companies are recognizing and reacting to the importance of customer service interaction. Source: Google Images.2015-08-24T05:26:28+00:00monthlyhttps://marshall-johnstonmm.com/2015/08/17/e-commerce-in-china-potential-growth-opportunities-for-u-s-based-companies/https://marshall-johnstonmm.com/wp-content/uploads/2015/08/macysflag.jpgmacysflagMacy’s is launching an e-commerce pilot with Alibaba in China, to help combat its decline in recent earnings. Source: Google Image.https://marshall-johnstonmm.com/wp-content/uploads/2015/08/images.jpgimagesMacy’s is launching an e-commerce pilot with Alibaba in China, to help combat its decline in recent earnings. Source: Google Images.https://marshall-johnstonmm.com/wp-content/uploads/2015/08/chinagap.jpgchinagapGap has not only has a strong e-commerce presence in China but also has brick-and-mortar retail stores. Source: Google Images.2015-08-17T17:12:20+00:00monthlyhttps://marshall-johnstonmm.com/2015/08/10/diet-sodas-a-declining-beverage-segment/https://marshall-johnstonmm.com/wp-content/uploads/2015/08/pepsi-cans_40cc564c00a9fd13f5640928f6d54e5a-nbcnews-ux-600-480.jpgpepsi-cans_40cc564c00a9fd13f5640928f6d54e5a.nbcnews-ux-600-480Cans of Diet Pepsi now advertising as aspartame free. Source: Google Images.2015-08-10T23:45:19+00:00monthlyhttps://marshall-johnstonmm.com/2015/08/03/consumers-need-for-innovative-technology-when-purchasing-new-cars/https://marshall-johnstonmm.com/wp-content/uploads/2015/08/accord-car-play.jpgaccord-car-playThe 2016 Honda Accord will feature Apple CarPlay. Source: Google Images.2015-08-03T13:00:07+00:00monthlyhttps://marshall-johnstonmm.com/2015/07/27/music-festivals-a-scene-where-marketers-can-engage-upwards-of-100000-attendees-in-a-single-day/https://marshall-johnstonmm.com/wp-content/uploads/2015/07/tt-with-the-brand-yahoo-01-2015.jpgtt-with-the-brand-yahoo-01-2015Festivals, such as Electric Daisy Carnival, provide marketers the ability to reach a large audience in a single location. Source: Ad Week.2015-07-22T22:29:02+00:00monthlyhttps://marshall-johnstonmm.com/2015/07/20/virtual-reality-the-new-way-to-travel/https://marshall-johnstonmm.com/wp-content/uploads/2015/07/1x-1-1.jpg-1x-1 (1)Consumers can download an app on their SmartPhone and view their desired destination with this cardboard headset. Source: Bloomberg.2015-07-20T15:44:25+00:00monthlyhttps://marshall-johnstonmm.com/2015/07/13/minions-take-over-the-globe-universal-experiences-a-historical-peak/https://marshall-johnstonmm.com/wp-content/uploads/2015/07/amazon-minion-box-hed-2015.jpgamazon-minion-box-hed-2015Amazon has changed their packaging to feature Minions. Source: Ad Week. 2015-07-13T15:57:23+00:00monthlyhttps://marshall-johnstonmm.com/2014/07/28/aligning-content-marketing-with-brand-values-in-a-world-of-social-media-gopros-approach-to-its-online-video-marketing-has-created-a-win-win-for-the-brand-and-its-most-avid-customers/https://marshall-johnstonmm.com/wp-content/uploads/2014/07/go-pro-skiing.jpgGo Pro Skiing2015-07-08T18:54:53+00:00monthlyhttps://marshall-johnstonmm.com/2013/11/06/can-a-brand-influence-popular-culture/2015-07-08T14:11:30+00:00monthlyhttps://marshall-johnstonmm.com/2013/11/15/rockstar-in-the-cross-hairs/2015-07-08T14:11:04+00:00monthlyhttps://marshall-johnstonmm.com/2014/01/22/marketing-trends-in-the-new-year/2015-07-08T14:10:39+00:00monthlyhttps://marshall-johnstonmm.com/2014/01/24/the-maturation-of-content-marketing/https://marshall-johnstonmm.com/wp-content/uploads/2014/01/content-marketing.pngcontent-marketing2015-07-08T14:10:00+00:00monthlyhttps://marshall-johnstonmm.com/2014/10/13/for-some-marketers-a-picture-or-selfie-might-be-worth-more-than-a-thousand-words/https://marshall-johnstonmm.com/wp-content/uploads/2014/10/social-media-icons-and-marketing.jpgSocial Media Icons2015-07-08T14:09:31+00:00monthlyhttps://marshall-johnstonmm.com/2013/12/11/email-marketers-assess-black-friday-impact/2015-07-08T14:06:54+00:00monthlyhttps://marshall-johnstonmm.com/2014/02/03/super-sunday-thoughts/https://marshall-johnstonmm.com/wp-content/uploads/2014/02/0117_super_bowl_ads_630x420.jpg0117_super_bowl_ads_630x420https://marshall-johnstonmm.com/wp-content/uploads/2014/02/superbowl-xlvii-at-metlife-stadium_original1.jpgsuperbowl-xlvii-at-metlife-stadium_original12015-07-08T14:06:28+00:00monthlyhttps://marshall-johnstonmm.com/2014/02/25/here-come-the-oscars/https://marshall-johnstonmm.com/wp-content/uploads/2014/02/movies-roberto-benigni-oscar.jpgmovies-roberto-benigni-oscar2015-07-08T14:06:05+00:00monthlyhttps://marshall-johnstonmm.com/2014/03/10/the-show-must-go-on/2015-07-08T14:05:41+00:00monthlyhttps://marshall-johnstonmm.com/2014/09/29/apples-new-iphone-release-and-the-combination-of-apple-pay-and-passbook-software-for-marketers-bring-the-value-of-a-digital-wallet-into-sharper-focus/https://marshall-johnstonmm.com/wp-content/uploads/2014/09/apple-pay-and-passbook.jpgApple Pay and Passbook2015-07-08T14:05:12+00:00monthlyhttps://marshall-johnstonmm.com/2014/11/11/making-lemons-from-lemonade-how-chevy-took-a-mistake-at-the-world-series-and-turned-it-into-a-powerful-engagement-opportunity-for-the-brand/https://marshall-johnstonmm.com/wp-content/uploads/2014/11/chevy-guy-and-colorado.pngChevy Guy and ColoradoA visibly nervous Rikk Wilde presents a Chevy Colorado (vehicle on the right) to World Series MVP Madison Bumgarner 2015-07-08T14:04:42+00:00monthlyhttps://marshall-johnstonmm.com/2014/12/15/imgur-aims-to-augment-its-revenue-model-with-promoted-posts/https://marshall-johnstonmm.com/wp-content/uploads/2014/12/native-advertising-as-shown-through-apples.jpgNative Advertising As Shown Through ApplesImgur plans on offering to brands the opportunity to distribute promoted posts, a form of native advertising, which will be placed alongside of content shared by member of the Imgur community. Source of image: http://contently.com/strategist/2013/05/10/evaluating-native-advertising-in-context-infographic/2015-07-08T14:04:14+00:00monthlyhttps://marshall-johnstonmm.com/2015/01/05/college-footballs-new-playoff-system-fans-celebrate-and-sponsors-buy-in/https://marshall-johnstonmm.com/wp-content/uploads/2015/01/college-football-and-marketing.jpgCollege Football and Marketing2015-07-08T14:03:47+00:00monthlyhttps://marshall-johnstonmm.com/2015/02/09/the-value-of-a-super-bowl-ad-smartphone-game-marketers-enter-the-fray-in-search-of-new-frontiers-while-some-familiar-brands-look-towards-other-tactics/https://marshall-johnstonmm.com/wp-content/uploads/2015/02/mobile-game-marketing-and-football.jpgMobile Game Marketing and FootballClash of Clans was one of three mobile games that went big with a 30 second advertising slot in the Super Bowl this year.2015-07-08T14:03:20+00:00monthlyhttps://marshall-johnstonmm.com/2015/02/23/googles-launch-of-youtube-kids-has-important-implications-for-advertisers-and-the-youtube-brand/https://marshall-johnstonmm.com/wp-content/uploads/2015/02/youtube-kids-image.pngYouTube Kids ImageGoogle is Launching its YouTube Kids Android App on Monday, February 23rd Source of Image: The Drum and CNN Money 2015-07-08T14:02:37+00:00monthlyhttps://marshall-johnstonmm.com/2015/03/23/starbucks-race-together-campaign-is-pulled-following-harsh-critisism/https://marshall-johnstonmm.com/wp-content/uploads/2015/03/race-together-11.jpegRace-Together-112015-07-08T14:01:01+00:00monthlyhttps://marshall-johnstonmm.com/2013/11/04/geo-location-and-precision-marketing-unlocking-new-potential-markets/2015-07-08T13:55:43+00:00monthlyhttps://marshall-johnstonmm.com/2014/02/05/microsoft-makes-changes-at-the-top/https://marshall-johnstonmm.com/wp-content/uploads/2014/02/images.jpgimages2015-07-08T13:55:14+00:00monthlyhttps://marshall-johnstonmm.com/2014/02/11/marketing-ethics/https://marshall-johnstonmm.com/wp-content/uploads/2014/02/ss-140207-sochi-opening-ceremony-1225.jpgImage:2015-07-08T13:54:47+00:00monthlyhttps://marshall-johnstonmm.com/2014/03/06/goal-setting-and-big-data/2015-07-08T13:54:19+00:00monthlyhttps://marshall-johnstonmm.com/2014/04/29/crowdfunding-as-alternative-marketing/https://marshall-johnstonmm.com/wp-content/uploads/2014/04/crowdfunding.jpgCrowdfunding2015-07-08T13:53:55+00:00monthlyhttps://marshall-johnstonmm.com/2014/07/07/marketing-director-or-brand-director/2015-07-08T13:53:26+00:00monthlyhttps://marshall-johnstonmm.com/2014/10/06/the-challenges-and-opportunities-of-marketing-to-a-constantly-connected-society/https://marshall-johnstonmm.com/wp-content/uploads/2014/10/multiple-devices-and-marketing.jpgMultiple Devices and Marketing2015-07-08T13:52:55+00:00monthlyhttps://marshall-johnstonmm.com/2014/10/20/amcs-the-walking-dead-shows-how-the-networks-choice-to-embrace-online-viewing-has-led-to-better-ratings-for-its-live-broadcasts/https://marshall-johnstonmm.com/wp-content/uploads/2014/10/walking-dead.jpgWalking Dead2015-07-08T13:52:23+00:00monthlyhttps://marshall-johnstonmm.com/2014/10/27/whole-foods-first-national-ad-campaign-and-the-value-of-social-responsibility-from-a-marketing-perspective/https://marshall-johnstonmm.com/wp-content/uploads/2014/10/whole-foods-social-responsibility.jpgWhole Foods Produce Rankings2015-07-08T13:51:50+00:00monthlyhttps://marshall-johnstonmm.com/2014/11/03/kohls-personalized-marketing-plans-driven-by-big-data-and-technology-show-how-brick-and-mortar-retailers-can-borrow-and-perhaps-enhance-strategies-used-by-online-competitors/https://marshall-johnstonmm.com/wp-content/uploads/2014/11/kohls-store.jpgKohl's Store2015-07-08T13:51:12+00:00monthlyhttps://marshall-johnstonmm.com/2014/12/01/thanksgiving-black-friday-and-cyber-monday-marketing-trends-related-to-the-kickoff-of-the-holiday-shopping-season/https://marshall-johnstonmm.com/wp-content/uploads/2014/11/online-and-brick-and-mortar-shopping.pngOnline and Brick and Mortar ShoppingA number of consumers have decided to trade in the hustle and bustle of going to the mall to take advantage of big holiday specials for the peacefulness and ease of online shopping, with many online shoppers finding similar if not comparable deals on the web2015-07-08T13:50:28+00:00monthlyhttps://marshall-johnstonmm.com/2014/12/09/marketing-where-hbos-game-of-thrones-is-filmed-tourism-ireland-gets-8-6-million-pounds-worth-of-publicity-for-the-price-of-200000-pounds/https://marshall-johnstonmm.com/wp-content/uploads/2014/12/game-of-thrones-tourism-marketing.jpgGame of Thrones Tourism MarketingOne example of the type of Game of Thrones’ themed marketing collateral Tourism Ireland has developed to promote travel to Northern Ireland. For fans of the series the message entices them to explore one or more of the parts of Northern Ireland that were used in the filming of the show to represent parts of the Game of Thrones world.2015-07-08T13:49:49+00:00monthlyhttps://marshall-johnstonmm.com/2015/01/12/removing-the-veto-vote-considerations-for-marketing-to-groups/https://marshall-johnstonmm.com/wp-content/uploads/2015/01/veto-vote-for-dining.jpgVeto Vote for Dining2015-07-08T13:49:02+00:00monthlyhttps://marshall-johnstonmm.com/2015/02/02/nurturing-customer-value-investments-in-content-and-marketing-for-amazon-prime-mean-an-increase-in-customers-with-a-tendency-to-spend-more/https://marshall-johnstonmm.com/wp-content/uploads/2015/02/amazon-prime-promotion-using-transparent-show.jpgAmazon Prime Promotion Using Transparent Show2015-07-08T13:48:16+00:00monthlyhttps://marshall-johnstonmm.com/2015/03/02/kelloggs-faces-marketing-challenges-as-consumer-preferences-for-breakfast-foods-evolve/https://marshall-johnstonmm.com/wp-content/uploads/2015/03/use1.pngUsehttps://marshall-johnstonmm.com/wp-content/uploads/2015/03/use.pngUseKellogg’s morning-foods division is experiencing consistently declining sales. Source: The Motley Fool 2015-07-08T13:47:45+00:00monthlyhttps://marshall-johnstonmm.com/2015/03/09/marketing-managers-partnering-with-ad-agencies-could-pose-unexpected-perils-former-mediacom-ceo-calls-attention-to-ad-agency-kickbacks-and-lack-of-transparency/https://marshall-johnstonmm.com/wp-content/uploads/2015/03/images2.jpgimages2https://marshall-johnstonmm.com/wp-content/uploads/2015/03/images.jpgimageshttps://marshall-johnstonmm.com/wp-content/uploads/2015/03/untitled.pngUntitled2015-07-08T13:47:08+00:00monthlyhttps://marshall-johnstonmm.com/2015/03/16/transformers-age-of-extinction-receives-2015-award-for-most-and-worst-product-placement-while-lego-movie-succeeds-with-strongest-product-placement-impact/https://marshall-johnstonmm.com/wp-content/uploads/2015/03/transformers_age_of_extinction_victorias_secret_ad.jpgtransformers_age_of_extinction_victorias_secret_ad2015-07-08T13:46:32+00:00monthlyhttps://marshall-johnstonmm.com/2015/03/30/heinz-kraft-merger-to-create-giant-company-with-lean-marketing/https://marshall-johnstonmm.com/wp-content/uploads/2015/03/kraft-heinz-hed-20151.jpgkraft-heinz-hed-2015https://marshall-johnstonmm.com/wp-content/uploads/2015/03/kraft-heinz-hed-2015.jpgkraft-heinz-hed-20152015-07-08T13:45:43+00:00monthlyhttps://marshall-johnstonmm.com/2015/04/27/a-series-of-lawsuits-prompts-seaworld-to-launch-marketing-campaign-emphasizing-killer-whale-care/https://marshall-johnstonmm.com/wp-content/uploads/2015/04/lat-la-fi-seaworld-wre0004933848-20060517.jpeglat-la-fi-seaworld-wre0004933848-20060517https://marshall-johnstonmm.com/wp-content/uploads/2015/04/323.jpg3232015-07-08T13:41:26+00:00monthlyhttps://marshall-johnstonmm.com/2015/05/18/top-level-domains-tld-key-to-online-marketing-strategy/https://marshall-johnstonmm.com/wp-content/uploads/2015/04/use-for-url.pngUse for URL2015-07-08T13:40:50+00:00monthlyhttps://marshall-johnstonmm.com/2015/06/01/mobile-ad-market-set-to-exceed-100-billion-in-2016/https://marshall-johnstonmm.com/wp-content/uploads/2015/05/ty-this.gifTy Thishttps://marshall-johnstonmm.com/wp-content/uploads/2015/05/blog_summer-breakthrough-mobile-advertising.jpgblog_Summer-Breakthrough-Mobile-Advertising2015-07-08T13:40:24+00:00monthlyhttps://marshall-johnstonmm.com/2015/06/28/declining-sales-in-the-frozen-food-aisle/https://marshall-johnstonmm.com/wp-content/uploads/2015/06/frozen.jpgFrozen Food brands have seen a dramatic decline in sales. Source: Google Images.2015-07-08T13:39:57+00:00monthlyhttps://marshall-johnstonmm.com/2015/07/06/the-new-economics-of-tv-are-leading-to-fewer-advertising-dollars/https://marshall-johnstonmm.com/wp-content/uploads/2015/07/five_networks.jpgFive of the largest broadcast networks who are experiencing a decline in viewership. Source: Hollywood Reporter.2015-07-08T13:39:30+00:00monthlyhttps://marshall-johnstonmm.com/2015/04/13/coca-cola-to-reintroduce-popular-share-a-coke-campaign-this-time-with-more-names-and-package-varieties/https://marshall-johnstonmm.com/wp-content/uploads/2015/04/share-a-coke-its-coming1200xx1440-811-0-0.jpgshare-a-coke-its-coming*1200xx1440-811-0-02015-07-08T13:37:04+00:00monthlyhttps://marshall-johnstonmm.com/2015/04/20/scent-branding-makes-it-way-to-federal-trademark-officials/https://marshall-johnstonmm.com/wp-content/uploads/2015/04/use.jpgUse2015-07-08T13:36:24+00:00monthlyhttps://marshall-johnstonmm.com/2015/06/08/burritos-and-beer-taco-bell-to-open-first-u-s-location-with-alcohol-this-summer/https://marshall-johnstonmm.com/wp-content/uploads/2015/06/taco-bell-wicker-park-chicago-art-600.jpgtaco-bell-wicker-park-chicago-art-600https://marshall-johnstonmm.com/wp-content/uploads/2015/06/taco-bell-wicker-park-chicago-600.jpgtaco-bell-wicker-park-chicago-600https://marshall-johnstonmm.com/wp-content/uploads/2015/06/taco-bell-chicago-alcohol-concept-595.jpgtaco-bell-chicago-alcohol-concept-5952015-07-08T13:35:23+00:00monthlyhttps://marshall-johnstonmm.com/2015/06/25/predictive-analytics-shifting-power-from-consumers-back-to-marketers/https://marshall-johnstonmm.com/wp-content/uploads/2015/06/power-button-1940x1455.jpgPower-button-1940x1455https://marshall-johnstonmm.com/wp-content/uploads/2015/06/predictive-analytics-and-customer-behavior-infographic-lattice-engines.pngPredictive-Analytics-and-Customer-Behavior-Infographic-Lattice-EnginesHow Amazon and Netflix use predictive analytics to make future product recommendations. Source: Google Images.2015-06-26T01:58:28+00:00monthlyhttps://marshall-johnstonmm.com/2015/06/15/marketing-experiences-and-what-it-means-for-car-brands/https://marshall-johnstonmm.com/wp-content/uploads/2015/06/road.jpgRoad2015-06-15T01:51:36+00:00monthlyhttps://marshall-johnstonmm.com/2015/05/11/bud-light-takes-its-up-for-whatever-campaign-too-far/https://marshall-johnstonmm.com/wp-content/uploads/2015/05/screen-shot-2015-05-04-at-10-38-55-am.pngScreen Shot 2015-05-04 at 10.38.55 AM2015-05-10T22:53:17+00:00monthlyhttps://marshall-johnstonmm.com/2015/05/25/the-millennial-mindset-how-marketers-can-reach-this-influential-generation/https://marshall-johnstonmm.com/wp-content/uploads/2015/05/millennial-image-for-blog.pngMillennial Image for Blog2015-05-05T17:19:30+00:00monthlyhttps://marshall-johnstonmm.com/2015/05/04/hulu-ceo-announces-strategy-for-more-focused-and-competitive-brand/https://marshall-johnstonmm.com/wp-content/uploads/2015/04/screen-shot-2015-04-30-at-11-29-23-am.pngScreen Shot 2015-04-30 at 11.29.23 AM2015-05-04T16:28:14+00:00monthlyhttps://marshall-johnstonmm.com/2015/04/06/companies-found-creative-marketing-opportunities-this-april-fools-day/https://marshall-johnstonmm.com/wp-content/uploads/2015/04/screen-shot-2015-04-03-at-5-58-32-pm.pngScreen Shot 2015-04-03 at 5.58.32 PMhttps://marshall-johnstonmm.com/wp-content/uploads/2015/04/banana.jpgBananahttps://marshall-johnstonmm.com/wp-content/uploads/2015/04/cbby61jucaa1nqp-jpg-large.jpegCBby61JUcAA1nqP.jpg-largehttps://marshall-johnstonmm.com/wp-content/uploads/2015/04/fools-petco1.jpgfools-petcohttps://marshall-johnstonmm.com/wp-content/uploads/2015/04/fools-petco-1.jpgfools-petco-1https://marshall-johnstonmm.com/wp-content/uploads/2015/04/fools-petco.jpgfools-petco2015-04-06T15:14:22+00:00monthlyhttps://marshall-johnstonmm.com/2015/02/16/how-traditional-marketing-principles-hold-true-in-the-black-market-a-look-at-stolen-health-care-records/https://marshall-johnstonmm.com/wp-content/uploads/2015/02/lock.jpgLockThe medical records of 80 million Anthem customers and employees were recently stolen by cyber-thieves. Source: The Next Web, Inc. 2015-02-16T15:39:19+00:00monthlyhttps://marshall-johnstonmm.com/2015/01/19/microsoft-shows-how-content-marketing-in-the-form-of-a-documentary-can-drive-b2b-marketing-performance/https://marshall-johnstonmm.com/wp-content/uploads/2015/01/flavor-and-fuel-documentary-image.pngFlavor and Fuel Documentary ImageSource of image: http://www.huffingtonpost.com/andre-bourque/how-microsoft-brewed-compelling-enterprise-marketing_b_6466678.html2015-02-15T21:04:23+00:00monthlyhttps://marshall-johnstonmm.com/2014/07/21/the-2014-fifa-world-cup-reflecting-on-a-prime-opportunity-for-ambush-marketing/2015-02-08T22:52:16+00:00monthlyhttps://marshall-johnstonmm.com/2014/09/24/segas-move-to-mobile-game-development-and-the-evolving-array-of-business-models-available-for-monetizing-video-games/https://marshall-johnstonmm.com/wp-content/uploads/2014/09/mobilegaming.jpgMobileGaming2015-02-07T22:07:20+00:00monthlyhttps://marshall-johnstonmm.com/2014/09/15/walmarts-market-research-and-marketing-communications-strategy-for-kids-this-holiday-season-ask-the-kids-what-they-want-and-let-the-parents-know/https://marshall-johnstonmm.com/wp-content/uploads/2014/09/walmart-website-screenshot.pngWalmart Website Screenshot2015-01-29T02:42:47+00:00monthlyhttps://marshall-johnstonmm.com/2015/01/27/facebook-and-youtube-seek-ways-to-capitalize-on-super-bowl-ad-excitement-why-join-the-party-when-you-can-host-your-own/https://marshall-johnstonmm.com/wp-content/uploads/2015/01/facebook-and-youtube-imagery.jpgFacebook and YouTube Imagery2015-01-27T21:35:03+00:00monthlyhttps://marshall-johnstonmm.com/2014/09/07/marketing-in-real-time-evian-combines-social-media-efforts-with-product-sample-delivery-for-strong-results/2015-01-22T02:11:27+00:00monthlyhttps://marshall-johnstonmm.com/about/2015-01-17T22:55:35+00:00weekly0.6https://marshall-johnstonmm.com/bios/2015-01-17T22:55:21+00:00weekly0.6https://marshall-johnstonmm.com/2014/09/01/nordstroms-adoption-of-like2buy-provides-a-unique-path-for-the-retailer-to-translate-a-significant-component-of-its-social-media-investment-into-sales/2015-01-15T00:48:59+00:00monthlyhttps://marshall-johnstonmm.com/2014/08/04/the-pepsi-spire-pepsicos-computerized-fountain-beverage-machine-provides-a-lesson-in-the-factors-that-go-into-product-development-in-a-competitive-environment/2015-01-14T22:51:54+00:00monthlyhttps://marshall-johnstonmm.com/2014/12/29/christmas-themed-marketing-a-glimpse-at-b2c-and-b2b-efforts-in-2014/https://marshall-johnstonmm.com/wp-content/uploads/2014/12/norad-santa-tracker.pngNORAD Santa TrackerSource of image: NORAD Santa Tracker site, http://www.noradsanta.org/https://marshall-johnstonmm.com/wp-content/uploads/2014/12/salesforce-santa-productivity-post.pngSalesforce Santa Productivity Posthttps://marshall-johnstonmm.com/wp-content/uploads/2014/12/papa-johns-pizza-christmas-breadsticks-tweet.pngPapa John's Pizza Christmas Breadsticks Tweethttps://marshall-johnstonmm.com/wp-content/uploads/2014/12/christmas-themed-marketing-as-shown-with-stockings.jpgChristmas Themed Marketing Image with Stockings2014-12-29T23:58:11+00:00monthlyhttps://marshall-johnstonmm.com/2014/11/24/minecrafts-online-video-marketing-success-letting-the-players-take-the-wheel/https://marshall-johnstonmm.com/wp-content/uploads/2014/11/minecraft-taj-mahal-replica.jpgMinecraft Taj Mahal ReplicaA user created replica of the Taj Mahal highlights the kind of creative activities that players of Minecraft engage in. Source of Image: http://www.independent.co.uk/news/business/analysis-and-features/built-to-last-the-minecraft-model-9788669.html2014-12-29T23:50:43+00:00monthlyhttps://marshall-johnstonmm.com/2014/12/22/bringing-old-products-back-from-the-dead/https://marshall-johnstonmm.com/wp-content/uploads/2014/12/french-toast-crunch-headstone.pngFrench Toast Crunch Headstone2014-12-21T22:42:37+00:00monthlyhttps://marshall-johnstonmm.com/2014/08/19/unilevers-partnership-with-mtv-to-bring-back-house-of-style-as-a-multiplatform-native-advertising-vehicle-provides-look-both-at-the-benefits-and-challenges-of-native-advert/2014-12-06T03:22:00+00:00monthlyhttps://marshall-johnstonmm.com/2014/11/17/the-charlotte-hornets-recent-rebranding-short-term-and-long-term-impact-and-implications/https://marshall-johnstonmm.com/wp-content/uploads/2014/11/hugo-charlotte-hornets.jpgHugo Charlotte HornetsHugo the Hornet interacting with fans in Charlotte. 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